crown jewel
- noun
- /kraʊn dʒuːəl/
- Inditex owns and operates various clothing brands with over 5,402 stores around the globe; the crown jewel of Inditex is Zara, which has over 1,600 store locations.
And one of America's biggest crown jewels is the economy.
- And one of America's biggest crown jewels is the economy.
- And to me, the rainforests represent the crown jewel of that.
- The, the, the, the tools are the, are the crown jewels of this business.
- You know, I don't, I don't believe I'm exaggerating when I say that we're the, we're the crown jewel in the CBS News empire, right?
- I think that was refinance was considered the crown jewel of our economic system and that clearly failed.
Examples
-
The latter was the crown jewel of the program, showcased whenever visitors came to the schools.
Academic text (1994) -
And it really is the crown jewel of academic libraries.
-
I promise the collection will be the crown jewel of your museum.
-
Their Air Force is their crown jewel.
Fiction book (1991) -
Higher education is the crown jewel of the United States system of education, and it remains the envy of the world.
Blog text (22) -
We sure can look forward to the future and enjoy one of the crown jewels of the Inland Northwest.
Blog text (26) -
New York's Central Park was the crown jewel of nineteenth-century urban public improvements.
Academic text (2004) -
Ontario abounds with many photo ops, and its crown jewel is Niagara Falls, still spectacular despite much of its water being diverted to hydro power.
Academic text (1999) -
The new software program will be the crown jewel of our company's offerings, making us stand out in the market.
-
Her latest novel is considered the crown jewel of her literary career, showcasing her best work to date.
Synonyms
The most important product or store of a company that shows its best quality
The most valuable or important part of a group
The most valuable things a company or group owns that must be protected
An item in a collection that people value most
How Valuable
Surface Forms
Morphology
The sense 'most valued or prized asset' can be largely inferred from combining 'crown' (top/royal, indicating prominence) with 'jewel' (a precious, highly valued object), so learners who know both words can often guess the general meaning. However, the business/organizational usage is a metaphorical extension rather than a literal composition, so the exact nuance and idiomatic collocational use may not be fully predictable without exposure.
Etymology
Crown jewel comes from the same royal picture: people think of the best part of something as the shiny jewel on a crown, so the phrase now means the most valuable or important asset of a business or organisation.