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crown jewel

crown jewel

9 4.7
The most valuable part of a business, like a product or division
  • noun
  • /kraʊn dʒuːəl/
translation icon : joya más valiosa
  • Inditex owns and operates various clothing brands with over 5,402 stores around the globe; the crown jewel of Inditex is Zara, which has over 1,600 store locations.

And one of America's biggest crown jewels is the economy.

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Examples

  • The latter was the crown jewel of the program, showcased whenever visitors came to the schools.

    Academic text (1994)
  • And it really is the crown jewel of academic libraries.

  • I promise the collection will be the crown jewel of your museum.

  • Their Air Force is their crown jewel.

    Fiction book (1991)
  • Higher education is the crown jewel of the United States system of education, and it remains the envy of the world.

    Blog text (22)
  • We sure can look forward to the future and enjoy one of the crown jewels of the Inland Northwest.

    Blog text (26)
  • New York's Central Park was the crown jewel of nineteenth-century urban public improvements.

    Academic text (2004)
  • Ontario abounds with many photo ops, and its crown jewel is Niagara Falls, still spectacular despite much of its water being diverted to hydro power.

    Academic text (1999)
  • The new software program will be the crown jewel of our company's offerings, making us stand out in the market.

  • Her latest novel is considered the crown jewel of her literary career, showcasing her best work to date.

Synonyms

flagship
vscrown jewel
34 5.3

The most important product or store of a company that shows its best quality

refers to the most valued asset of an organisation rather than a leading product
jewel in the crown
vscrown jewel
  • Informal
2 4.9

The most valuable or important part of a group

focuses on highest value rather than showy impression
crown jewels
vscrown jewel
1 5.0

The most valuable things a company or group owns that must be protected

is a single most valued possession rather than a group of assets
top piece
vscrown jewel
1 5.5

An item in a collection that people value most

applies to the most important part of a business rather than a lone item

How Valuable

crown jewel
9 4.7
key role
33 3.6
asset
770 3.5

Surface Forms

crown jewel singular
crown jewels plural

Morphology

crown + jewel

The sense 'most valued or prized asset' can be largely inferred from combining 'crown' (top/royal, indicating prominence) with 'jewel' (a precious, highly valued object), so learners who know both words can often guess the general meaning. However, the business/organizational usage is a metaphorical extension rather than a literal composition, so the exact nuance and idiomatic collocational use may not be fully predictable without exposure.

Etymology

Crown jewel comes from the same royal picture: people think of the best part of something as the shiny jewel on a crown, so the phrase now means the most valuable or important asset of a business or organisation.