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crown jewels

crown jewels

1 5.0
The most valuable things a company or group owns that must be protected
  • noun
translation icon : activos más valiosos
  • The NASDAQ tracks the crown jewels of the technology-driven U.S. economy, the technology companies that boost productivity, but no one talks about the NASDAQ much these days.
  • America's crown jewels
  • country's crown jewels
  • state's crown jewels

For me, for the longest time, my crown jewels were my sources.

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Examples

  • To ensure future success, it's essential to protect the crown jewels of our organization, which are our most talented employees.

  • And so realize that the crown jewels of national governments, the codes used to protect all the secrets, can be broken with a quantum computer.

  • For me, for the longest time, my crown jewels were my sources.

  • And don't forget to protect the crown jewels.

  • Lord knows what MIT does here on math and science is irreplaceable and is one of the crown jewels of this country.

  • They would stand alongside Yosemite, Yellowstone, and the Grand Canyon as part of the country's crown jewels.

    Blog text (26)
  • "... in state after state, the campaign turned over its voter lists—normally a closely guarded crown jewel—to volunteers, who used their own laptops and the unlimited night and weekend minutes of their cell phone plans to contact every name and populate a political organization from the ground up."

    Blog text (2)
  • The company's crown jewels include its proprietary technology and innovative products that set it apart from competitors.

  • In the museum, the crown jewels of the collection are the rare artifacts that represent centuries of history.

Synonyms

crown jewel
vscrown jewels
9 4.7

The most valuable part of a business, like a product or division

refers to the whole set of top assets that need protecting
jewel in the crown
vscrown jewels
  • Informal
2 4.9

The most valuable or important part of a group

is plural, meaning the collection of top assets rather than a single example

How Valuable

crown jewels
1 5.0
assets
3.0

Surface Forms

crown jewels singular
crown jewels plural

Morphology

crown + jewel

The figurative sense 'the most valuable assets' is directly inferable from combining 'crown' (a symbol of highest status) with 'jewels' (very valuable items): together they naturally denote the most prized possessions. This metaphorical extension is straightforward and found in many languages, so a B1 learner who knows both words would likely understand the figurative meaning.

Etymology

Crown jewels is also used as a metaphor: imagine a king keeping the bright crown and valuable jewels locked away as the things he must protect most. So people call a company's or project's most important and valuable parts its 'crown jewels', meaning 'the items that must be kept safe'.