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flagship

flagship

34 5.3
The most important product or store of a company that shows its best quality
  • noun
  • /ˈflæɡʃɪp/
translation icon : buque insignia
  • Well, it's one of our flagship products for Truling.
  • a flagship university
  • a flagship product
  • a flagship journal

I've been saying small flagship phones are a rare breed.

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Examples

  • Now known as "Close Up Washington," this study tour remains Close Up's flagship program.

    Academic text (1993)
  • Generally, law schools have one flagship law review.

  • This person is coming here to work at our flagship station?

  • Another 9 percent said their companies made an effort only in certain flagship products.

    Academic text (2010)
  • This is the latest flagship device from Oppo.

  • It's the latest flagship device from OPPO.

  • At midnight the 12th version of our flagship operating system will hit the shelves around the world.

  • This is kind of the flagship Volkswagen vehicle, pal.

  • The James Webb Space Telescope is our newest flagship observatory.

  • The James Webb Space Telescope is our newest flagship observatory.

Synonyms

crown jewel
vsflagship
9 4.7

The most valuable part of a business, like a product or division

is about prestige or leadership rather than pure monetary value
tentpole
vsflagship
  • Jargon
3 6.8

A main event or product that brings most attention and money to a company

is the group's top prestigious item rather than a revenue driver

How Advanced

flagship
34 5.3
premium
74 4.3
upgrade
141 3.5
model
518 2.1
standard
675 2.7
premodel
  • Specialized
6.8

Surface Forms

flagship singular
flagships plural

Morphology

flagship = flag + ship (opaque) = flag + ship

Although the compound is historically flag + ship, the sense 'most important product or publication' is a conventional metaphor from naval usage and is not directly predictable from the parts alone.

Etymology

Flagship is now used for a company's most important product, store, or model. It is like the one that 'flies the flag' for the brand and shows what the company is best known for.