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consumerization

1 8.0

Society and institutions focus more on buying things

noun
/kənˌsjuːməraɪˈzeɪʃən/

Specialized

: consumerización

Hoeblinger uses the the terms consumerization and commoditization of education as if they are foreign to higher education.

Examples

As consumerization continues to shape our society, businesses must adapt their strategies to meet changing consumer demands.
It's not, it's the continuous consumerization and having self worth wrapped up in products and opinions of other people.
The consumerization of education means that students are now treated like customers, with their preferences driving decisions.
Many industries are experiencing the consumerization trend, where user preferences are prioritized over traditional practices.

Synonyms

commodification

vsconsumerization

Specialized

3 8.4

To make ideas, services, or relationships into things people can buy

shifts social life and institutions to focus on consumption and people's shopping preferences

Antonyms

sustainability

67 4.4

The ability to continue over time without using up resources or causing harm

Surface Forms

consumerization singular

consumerizations plural

Morphology

consumerization = consumer (transparent) = consumer + ize + ation

Derivationally formed from 'consumer' to indicate a process or state of becoming focused on consumption; meaning is recoverable from the base and suffixes.

Etymology

Consumerization comes from consumer 'someone who buys or uses things' and the ending -ization 'a process'. It means that social life or organizations start to focus on buying and using goods, so people and services are shaped by consumer choice.