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consumerization

consumerization

1 6.6
The use of personal devices and apps in workplaces that changes how people work and company rules
  • noun
  • /kənˌsjuːməraɪˈzeɪʃən/
  • Specialized
: consumerización
  • Furthermore, consumerization doesn't necessarily lead to BYOD.

Examples

  • Many organizations are in the process of deploying System Center 2012 Configuration Manager to help embrace consumerization while still maintaining corporate compliance and control.

    Blog text (25)
  • As the consumerization of IT continues, businesses are allowing employees to choose their devices and applications for work.

  • Another way to look at the consumerization of IT

    Blog text (16)
  • Not all consumer technology is mobile, so dealing with consumerization requires looking beyond mobile.

    Blog text (17)
  • What we have is the consumerization of IT, which means the IT department no longer dictates what is going to be used.

    Blog text (19)
  • Even organizations that refuse to jump on the BYOD bandwagon are affected by consumerization because the devices they issue to employees are going to be increasingly consumer-centric.

    Blog text (17)
  • The consumerization of technology has led many companies to adopt simpler and more user-friendly tools for their employees.

  • With the consumerization of software, users now expect business applications to be as intuitive as the apps they use in their personal lives.

Synonyms

democratization
vsconsumerization
6 5.8

Making things available to everyone by removing barriers

focuses on consumer technologies moving into organizations and changing workplace practices

Surface Forms

Morphology

consumerization = consumerize (semi-transparent) = consumer + ization

The step from 'consumerize' to 'consumerization' is a standard nominalization, but the workplace-and-technology sense is specialized and not fully predictable for a B1 learner.

Etymology

Consumerization comes from consumer 'a person who buys or uses things' and the ending -ization 'a process'. It describes the process when popular consumer technology is brought into the workplace, so companies must change their rules and ways of working.