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Glite Dictionary
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consumerization

consumerization

1 7.0
Products or services made for businesses that become used by regular people
  • noun
  • /kənˌsjuːməraɪˈzeɪʃən/
  • Specialized
: consumerización
  • Businesses must adapt to the consumerization of IT if they want to meet their customers' expectations for user-friendly services.

Examples

  • Mobile, social media, and the consumerization of IT are driving the industry.

    Blog text (3)

  • Consumerization is the use of technology that was designed with consumers, rather than businesses, in mind.

    Blog text (17)

  • "Today it's a tactic, but over the next couple of years it's going to be a core feature set for enterprises driven by the consumerization of IT."

    Blog text (11)

  • Increasingly, they expect their work suites and software to be just as user-friendly as the apps they know and love in their personal lives, a trend known as the consumerization of IT.

    Blog text (1)

  • The consumerization of IT has made powerful software accessible to everyday users.

  • As smartphones became popular, the consumerization of technology transformed how people communicate.

Surface Forms

consumerization singular
consumerizations plural

Morphology

consumerization = consumer (transparent) = consumer + ize + ation

Built from 'consumer' with productive derivational suffixes meaning the process or result related to consumers; learners can infer the processual sense.

Etymology

Consumerization comes from consumer 'a person who buys or uses things' and the ending -ization 'a process'. It means turning tools or services made for businesses into things regular people use, so business products become simpler and more common.