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to brand

to brand

53 4.1
To publicly label someone in a negative way
  • verb
  • /brænd/
translation icon : tildar de
  • After the scandal, many were quick to brand her as dishonest without knowing all the facts.
  • branded as racist
  • branded as communist

And that may mean that people brand you as holding a grudge.

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Examples

  • Yeah, and to brand us as dorks for the next four years!

  • Do you really know why you want to brand me like a cow?

    Fiction book (1993)
  • I will be branded with this mistake for the rest of my life.

  • And that may mean that people brand you as holding a grudge.

  • Because you've been branded as the kid, not as the person who gives advice.

  • We'll be branded as traitors; the gravest capital crime.

  • Even refugees who return to majority areas are unwelcome, branded as cowards who fled in times of danger.

    Academic text (1998)
  • Leading Democrats denounced them as frauds and ignoramuses and sought to brand them as racists.

    Academic text (2011)
  • Nongovernmental organizations are branded "foreign agents," and journalists and foreign diplomats are constantly harassed and monitored.

    Academic text (2015)
  • Once wounded in a duel, his authoritarian style caused his opponents, the Whigs, to brand him a dictator.

Synonyms

to denounce
vsto brand
  • Formal
115 6.8

Publicly criticize someone or something strongly

is a public negative label that targets reputation rather than formal criticism
to mark
vsto brand
44 8.4

Publicly accuse someone so people think badly of them

is a public negative label used more generally rather than a formal accusation
to stigmatize
vsto brand
  • US
24 7.5

Treat someone as shameful and not worthy of respect

focuses on harming reputation more than causing long term social rejection
to defame
vsto brand
  • Formal
18 6.8

To say false things about someone that harm their good name

often labels publicly without requiring false statements or legal proof
3 6.0

Damage the respect and good opinion people have of someone or something

labels publicly in a negative way rather than causing general social harm
to name and shame
vsto brand
  • Literature
1 6.3

Publicly say which people or groups did something wrong so others will say bad things about them

is a public negative label that may not identify or expose offenders

Antonyms

342 1.6

A polite remark that praises someone or something

161 1.0

Words or actions that show admiration for someone

Compounds

321 1.2

Completely new and never used

33 1.6

A name a company gives to a product or service to show it is different from others

brand-name drug
  • Specialized
3 4.2

A medicine sold under a company's name that only that company sells

A company that sells high fashion clothes and accessories by famous designers

1 4.5

A situation where people mistake one brand for another because of similar logo or packaging

An item that is completely new and never used

How Stigmatizing

to vilify
43 7.9
to stigmatize
  • US
24 7.5
to brand
53 4.1
to describe
1.0

Surface Forms

brand infinitive
branded past
branded past participle
branding present participle
brands third person singular

Etymology

To brand someone as bad comes from the idea of giving a burned mark that stays with a person, so to be 'branded' is to get a public, often negative, label. That's why the verb now means to give someone a lasting bad name.