to brand
- verb
- /brænd/
- They plan to brand the new line of clothing with a stylish logo.
Examples
-
Microsoft is branding and spending a lot of money to promote these as the gold standard of PCs.
-
We had your initials branded on it.
-
Well, I see Doug still brands his animals.
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All he wanted to be was a cowboy, out branding cattle, sleeping under the stars.
Fiction book (1993) -
In my office, there is a Starbucks-branded machine that will grind and brew individual cups.
Blog text (10) -
Every spring, the ranchers brand their cattle to show ownership.
-
As part of the quality assurance process, the factory will brand the products with their official seal.
Synonyms
To attach a tag to something to show what it is
To officially register a name, symbol, or design so others cannot use it
To put a name or logo on a product to show who made it
Compounds
A name a company gives to a product or service to show it is different from others
- Specialized
A medicine sold under a company's name that only that company sells
- Jargon
A situation where people mistake one brand for another because of similar logo or packaging
How Permanent
Surface Forms
Etymology
The verb brand originally meant to mark animals or things with a hot iron to show 'ownership', so to brand cattle was to give them a permanent mark. This is the direct origin of the action 'to brand'.