ABM
1
7.9
- noun
- Jargon
:
marketing basado en cuentas
- ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
Examples
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ABM—always be networking and always be requesting referrals.
Blog text (15) -
Getting a handle on the size of the industry is part of the ABM mission for metrics.
Blog text (29) -
Note that the 2012 data is a forecast created by ABM based on first-half data.
Blog text (29) -
An ABM member recently asked me for some data on the size of the technology vertical in B-to-B media.
Blog text (29) -
ABM's partner for print b-to-b ad spending is IMS, and the data they give is divided into 22 categories.
Blog text (29) -
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM).
Blog text (26) -
The digital component of the BIN Report is primarily derived by ABM from data released in IAB's Internet Ad Revenue Report, which divides the B-to-B marketplace into 10 categories, two of them tech-related: Computing Products and Telecommunications.
Blog text (29) -
289 Although the Paradise Joint Venture and Aronov HCPs provide for $150,000 and $60,000 for mitigation measures, respectively, FWS does not require these funds to be used for the purchase of ABM habitat.
Academic text (1998) -
ABM is an effective strategy that allows companies to tailor their marketing efforts specifically for each target account.
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Many businesses find that implementing ABM helps them engage more meaningfully with their most important clients.
How Targeted
Surface Forms
Morphology
Etymology
ABM stands for Account-Based Marketing, where Account means a specific company or client and based means 'built around', so it describes marketing made especially for a small set of target accounts with personalised campaigns.