to win the battle but lose the war
- idiom
- Informal
- It was a classic case of Romney winning the battle but losing the war.
Examples
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He might win the battle but lose the war if he doesn't plan for the future challenges.
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The company may win the battle but lose the war if it focuses only on short-term profits.
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In the negotiations, they won the battle but lost the war by failing to address the main issues.
How Costly
- Informal
- Informal
Surface Forms
Morphology
win + the + battle + but + lose + the + war
The literal meanings of 'win', 'battle', 'lose' and 'war' and the contrast signalled by 'but' map directly onto the idea of a small, immediate victory versus a larger, overall defeat, so a learner who knows the words can plausibly infer the intended contrast. However, the expression is a conventional proverb using a metaphorical war/battle schema to represent short-term vs long-term goals, so full nuance and pragmatic use may not be entirely predictable without some exposure.
Etymology
Win the battle but lose the war paints a clear picture: you may win one small fight (battle) while your side loses the whole war (war). So it means 'to get a short or small success but fail the bigger or long-term goal'.