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under wraps

under wraps

28 6.0
Most people do not know about it
  • idiom
  • Informal
translation icon : oculto
  • After keeping details under wraps, they announced the name, The Ordinary, three months ago.
  • keep under wraps

And the thing that was so hard was keeping it under wraps from everyone else.

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Examples

Synonyms

secret
vsunder wraps
2.0

Hidden so other people do not know about it

is similar but explicitly focused on keeping things from the public
secretly
vsunder wraps
261 1.4

In a way that other people do not know

is focused on hiding information from the public rather than individuals
confidential
vsunder wraps
205 5.3

Not shared with others because it should be secret

is like this but stresses concealment from the public sphere
privately
vsunder wraps
174 3.2

In a way not shared with other people

matches private action but highlights concealment from the public specifically
underground
vsunder wraps
153 5.7

Hidden and done secretly to avoid being found by authorities

is concealed from the public but not necessarily avoiding authorities
hidden
vsunder wraps
125 1.1

A thing that is not easily seen or found

is secrecy from the public, not only physical invisibility
covert
vsunder wraps
117 6.8

Done secretly to avoid being seen or known

is similar but often implies intentional nonacknowledgement rather than gentle concealment
behind closed doors
vsunder wraps
  • Literature
112 4.1

In private and not open to the public

is similar but emphasizes being hidden from the public at large
in secret
vsunder wraps
56 2.5

In a way other people do not know

is specifically hidden from the public rather than just others
on the Q.T.
vsunder wraps
  • Informal
40 9.9

In secret so other people do not know

is similar but framed as withholding information from the public
clandestine
vsunder wraps
  • Formal
40 8.2

Kept secret because it is illegal or not allowed

is secret from the public but not necessarily illegal or illicit
undisclosed
vsunder wraps
37 5.8

Kept secret and not told to other people

is the same idea but specifically concealed from public view
covertly
vsunder wraps
17 6.9

In a secret way so other people do not know

is secrecy too but may be less formal or organized
hush-hush
vsunder wraps
  • Informal
13 7.5

People keep it secret from most others to avoid being noticed

shares secrecy but focuses on concealment from the public specifically
confidentially
vsunder wraps
10 4.4

In a private way so no one else knows

is similar but emphasizes secrecy from the wider public audience
surreptitious
vsunder wraps
7 8.5

Done secretly because people would disapprove

is secret from the public but does not imply disapproval or stealth
concealed
vsunder wraps
5 3.7

Hidden so people cannot see it

is about hiding from the public rather than just being out of sight
clandestinely
vsunder wraps
  • Formal
4 8.0

In a secret way to avoid being seen or found

shares hidden nature but the key lacks the avoidance-of-authorities emphasis
shrouded in mystery
vsunder wraps
4 7.7

Hidden and hard to understand because it is secret

is actual concealment from the public rather than mysteriousness
super-secret
vsunder wraps
3 7.4

Very private and known by only a few people

is also secret but usually less intense in exclusivity
hushed-up
vsunder wraps
1 7.5

People in power keep it secret to hide a problem

is secretive too but does not require powerful intervention to hide
under the covers
vsunder wraps
  • Jargon
1 6.7

Hidden from users and working behind the scenes

is similar but focuses on public nontransparency rather than mere hiding
closeted
vsunder wraps
1 7.2

Kept secret from the public, often about meetings or plans

is secrecy from the public but less tied to private groups
secretively
vsunder wraps
1 6.1

In a quiet way that hides what you do or think

is secrecy aimed at the public, while this stresses secretive habit
on the hush
vsunder wraps
  • Informal
1 8.6

In secret and quietly so nobody finds out

is about secrecy too but aimed at public concealment rather than silence
under the rose
vsunder wraps
  • Literature
9.5

In secret so only a few people know

matches public secrecy but uses a traditional, formal tone
under someone's hat
vsunder wraps
  • Informal
8.9

Kept secret and not told to other people

is similar but stresses hiding from general public knowledge
suppressed
vsunder wraps
5.7

Kept secret on purpose so people do not know about it

is secrecy too but often implies suppression rather than simple concealment
sealed
vsunder wraps
4.8

Not told to others until a set time or event

is secret from the public generally rather than temporarily withheld

Antonyms

1.0

Open or available to everyone, not private

4.2

Shown to the public after being kept secret

How Secret

top secret
  • Formal
55 4.2
under wraps
  • Informal
28 6.0
private
1.8
public
1.0

Surface Forms

under wraps positive

Morphology

under + wrap

The meaning 'kept secret or concealed' is directly inferable from 'under' (beneath/in a state) + 'wraps' (coverings); something kept under coverings implies hidden or not revealed. This compositional image is cross-linguistically common and follows a straightforward metaphor, so a B1 learner who knows the constituents should be able to understand it.

Etymology

Under wraps comes from the simple image of putting something under cloth or paper so it cannot be seen, with the thing literally under the wraps. That's why the phrase now means 'kept secret' or hidden from people.