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product introduction

product introduction

1 3.6
A planned launch of a new product to customers with advertising
  • noun
  • /ˈprɒdʌkt ˌɪntrəˈdʌkʃən/
translation icon : introducción de producto
  • Sales build slowly during the first stage of product introduction.
  • a successful product introduction
  • new product introductions
  • the most successful product introduction

Delta in a new product introduction can spell the difference between failure and success in this business.

Examples

  • What is clear is that AVID has thrown away literally hundreds of millions of dollars in R&D and product introductions over the last 8 years and cannot produce a profit.

    Blog text (24)
  • Become a pediped insider on their homepage to receive news of special promotions, new product introductions, and more.

    Blog text (32)
  • Delta in a new product introduction can spell the difference between failure and success in this business.

  • This may not be the only new product introduction before the 2013 CES show that will take place in early January 2013.

    Blog text (29)
  • An unprecedented number of new product introductions.

    Blog text (1)
  • This is how the information filters out: Amazon holds a product introduction event; the media writes and talks about it.

    Blog text (21)
  • In the last ten years, there have been no major successful (defined as profitable) product introductions.

    Blog text (31)
  • This is exemplified by one of the most spectacular product introductions on the Web: Tide Coldwater.

    Academic text (2006)
  • No one has a crystal ball, but we can be on the lookout for unforeseen events like changes in the buying process, a new product introduction, a product recall from one of your competitors, or changes in the national or global economic situation.

    Blog text (8)
  • The company held a grand event to celebrate the product introduction of their latest smartphone.

Synonyms

debut
vsproduct introduction
205 4.9

A first public appearance by a person or thing

is specific to bringing new items to market with promotion
rollout
vsproduct introduction
27 4.4

The official start of offering a new product or service to the public

is more about promotion and the start of sales rather than distribution
product launch
vsproduct introduction
7 3.2

An event to introduce a new product to customers and promote it

is the more general term for the same action rather than event

How Big

product introduction
1 3.6

Surface Forms

Morphology

product + introduction

The phrase is a straightforward combination of 'product' (an item for sale) and 'introduction' (the act of launching), so its meaning—launching a new product—is directly derivable from the parts. This noun–noun compositional pattern is regular in English and mirrors similar constructions in many languages, so a B1 learner who knows both words should understand it.

Etymology

Product introduction comes from the simple idea of showing a new product to people for the first time, like making an introduction of a friend to a group. Imagine a shop owner holding a small event and telling customers about the new item so everyone notices it; this 'introduction' is the act of 'launching a new product' to the market.