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rollout

rollout

27 4.4
The official start of offering a new product or service to the public
  • noun
  • /ˈroʊlˌaʊt/
translation icon : lanzamiento (producto/servicio)
  • The company announced the official rollout of its new smartphone model next month.
  • rollout of a new
  • plans for a rollout
  • technology rollout

They are to blame and it's a global rollout.

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Examples

  • And I know they're hiring extra workers to help with the new Super Strongberry rollout.

  • After months of development, the rollout of the energy-efficient light bulbs begins today.

  • Plus the new software rollout is taking forever.

  • We're talking about marketing and rollout strategies.

  • The service is expected to be launched in pilot form in late 2014, with a national rollout taking place in 2015.

    Academic text (2014)
  • This has to be the biggest, most impressive rollout at the convention.

  • Mid-September marked the rollout of two major reports on the future of science education.

    Academic text (2010)
  • The biggest decree from the New York State Education Department is the proposed rollout of a research paper requirement for graduation.

    Academic text (2014)
  • So that's what's happening with the vaccine rollout across the globe.

  • Meanwhile, the rollout of new FDA-approved antibiotics has been slowing steadily year after year.

    Academic text (2012)

Synonyms

release
vsrollout
590 2.9

An announcement, product, or statement made available to the public

is the official introduction plus distribution rather than just availability
unveiling
vsrollout
  • Formal
24 4.1

A public event where people see something new for the first time

is the official introduction and distribution over time rather than a single event
dissemination
vsrollout
16 6.6

Spreading information or ideas so many people learn them

is the formal act of introducing and distributing goods or services to public
product launch
vsrollout
7 3.2

An event to introduce a new product to customers and promote it

is the official introduction and distribution to the public
1 3.6

A planned launch of a new product to customers with advertising

is the official introduction and distribution aimed at public availability

Antonyms

281 4.1

Removing people or things from a place

Compounds

vaccine rollout
  • Literature
3.7

Organized delivery of vaccines to many people

How Extensive

rollout
27 4.4
pilot
  • Jargon
110 4.6

Surface Forms

rollout singular
rollouts plural

Morphology

rollout = roll + out (transparent) = roll + out

The noun derives directly from the phrasal verb 'roll out' (roll + out) meaning 'introduce or make available', which is straightforward for learners to infer.

Etymology

Rollout comes from the words roll ('to move by turning') and out ('forward' or 'to many people'). Think of rolling a carpet out to show a room — a product rollout is when a company 'rolls' something 'out' to the public, so it is officially introduced or made available to everyone.