on the radar
27
4.1
- idiom
- After launching their new campaign, the brand is on the radar of potential customers.
- on the radar screen
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Watch on YouTubeSo much so when there is this statistical blip on the radar, they stop to evaluate.
- So much so when there is this statistical blip on the radar, they stop to evaluate.
- And that is that's kind of what put me on the radar for some of those people.
- But I mean, can we at least put it like on the radar?
- A book gets on the radar either because it sells like crazy.
- Then, excuse me, then complex trauma came in on the radar.
- And for for Michael Shanks, that's like, you know, not even a blip on the radar for an archaeologist.
- Consciousness is not yet on the radar as something that we can explore with the same vigor.
- It wasn't something that climbers are sitting around the campfire talking about, you know, because it wasn't just, it just wasn't even on the radar of possibility.
- I'm just putting it on the radar and asking for a Wellness check and they'll go by without warning and knock on the door.
- When did, when did this whole thing get on the radar of the FDA?
- Well, that that's the the challenge that we face today and it's not been on the radar screen of global health programs beyond emergency or Band-Aid care.
- Normally we don't recommend waiting, but because Zen is so close and it's been on the radar for years at this point, might as well and see how it goes.
- So it just wasn't on the radar and eventually funded it through Angel Capital.
Examples
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The environmental issue is now on the radar of many politicians who had previously ignored it.
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Since the merger, the company's performance has been on the radar of industry analysts.
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From what I have read, this organization is on the radar of many individuals with AS.
Blog text (16) -
South Korea had already been on the radar screen for many investors.
Blog text (1) -
However, September 11 put this region on the radar screen of many policymakers for different reasons.
Academic text (2004) -
Household spending did register on the radar of the formal economy as consumption.
Academic text (2005) -
He's been on the radar for about three years and he's been a very busy boy.
Synonyms
65
3.2
Easy to see, hear, or recognize
7
1.0
People see and pay attention to it
Antonyms
How Noticed
Surface Forms
Morphology
The phrase maps directly onto the literal image of something being detected: 'radar' = a detection device and 'on' = located upon, so 'on the radar' naturally extends to being noticed or under observation. This is a simple, widely used metaphorical composition (with 'the' functionally empty) that a B1 learner who knows the constituent words can readily infer.
Etymology
On the radar comes from how a radar machine shows a plane or ship as a dot on a screen; if the dot appears, the person watching can see it. So if something is on the radar, it is 'noticed' or 'under attention', just like that visible dot on the screen.