on the radar
- idiom
- After launching their new campaign, the brand is on the radar of potential customers.
- on the radar screen
So much so when there is this statistical blip on the radar, they stop to evaluate.
- So much so when there is this statistical blip on the radar, they stop to evaluate.
- And that is that's kind of what put me on the radar for some of those people.
- But I mean, can we at least put it like on the radar?
- A book gets on the radar either because it sells like crazy.
- Then, excuse me, then complex trauma came in on the radar.
- And for for Michael Shanks, that's like, you know, not even a blip on the radar for an archaeologist.
- Consciousness is not yet on the radar as something that we can explore with the same vigor.
- It wasn't something that climbers are sitting around the campfire talking about, you know, because it wasn't just, it just wasn't even on the radar of possibility.
- I'm just putting it on the radar and asking for a Wellness check and they'll go by without warning and knock on the door.
- When did, when did this whole thing get on the radar of the FDA?
- Well, that that's the the challenge that we face today and it's not been on the radar screen of global health programs beyond emergency or Band-Aid care.
- Normally we don't recommend waiting, but because Zen is so close and it's been on the radar for years at this point, might as well and see how it goes.
- So it just wasn't on the radar and eventually funded it through Angel Capital.
Examples
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The environmental issue is now on the radar of many politicians who had previously ignored it.
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Since the merger, the company's performance has been on the radar of industry analysts.
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From what I have read, this organization is on the radar of many individuals with AS.
Blog text (16) -
South Korea had already been on the radar screen for many investors.
Blog text (1) -
However, September 11 put this region on the radar screen of many policymakers for different reasons.
Academic text (2004) -
Household spending did register on the radar of the formal economy as consumption.
Academic text (2005) -
He's been on the radar for about three years and he's been a very busy boy.
Synonyms
Easy to see, hear, or recognize
People see and pay attention to it
Antonyms
How Noticed
Surface Forms
Morphology
The phrase maps directly onto the literal image of something being detected: 'radar' = a detection device and 'on' = located upon, so 'on the radar' naturally extends to being noticed or under observation. This is a simple, widely used metaphorical composition (with 'the' functionally empty) that a B1 learner who knows the constituent words can readily infer.
Etymology
On the radar comes from how a radar machine shows a plane or ship as a dot on a screen; if the dot appears, the person watching can see it. So if something is on the radar, it is 'noticed' or 'under attention', just like that visible dot on the screen.