on message
8
6.9
- idiom
- Literature
:
en línea con el mensaje
- During the debate, the candidate was clearly on message, emphasizing their key policies without straying off topic.
- stay on message
And he is not smart enough nor slick enough to stay on message.
- And he is not smart enough nor slick enough to stay on message.
- Marketing, how you market today has to be relevant on tone, on point, on message.
Examples
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So with this remark, Boehner simultaneously demonstrated his repulsion with Bloomberg's efforts yet stayed on message.
Blog text (14) -
There were hundreds of millions of dollars raised for outside groups, and they wanted everyone to stay on message about jobs.
Blog text (31) -
You really got back on message.
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Stay on message, stick to the talking points.
Fiction book (2002) -
Let's stay on message and drive this home to a big victory.
Blog text (10) -
The objective is to control all three houses, and everyone needs to be on-message and working together for that to happen.
Blog text (18) -
The pop icon stayed on message and repeated what he has said before in interviews.
Blog text (31) -
You are definitely on message, but presenting that as something you just 'discovered' makes you seem disingenuous.
Blog text (28) -
Yes, things aren't great, but enthusiasm, staying on message, and rallying the troops are critical now.
Blog text (12) -
Lilly was absolutely outstanding, and I applaud the way she kept on message even when being thrown typical Colbert one-liners.
Blog text (7)
Antonyms
How Aligned
Surface Forms
Morphology
on + message
The phrase combines 'on' with 'message' to signal being aligned with or sticking to an official line, so a learner who knows both words can often infer an approximate meaning. However, the use of 'on' to mean 'in line with' or 'consistent with' is somewhat idiomatic and context-dependent (especially in political/media usage), so full comprehension and pragmatic nuance usually require prior exposure.
Etymology
On message comes from campaign and media teams who tell speakers to stick to one short message, like everyone reading the same line so nothing is confusing. So, to be on message today means speaking or acting in a way that matches the team's 'official point'.