on-brand
- adjective
- /ɒn brænd/
- Jargon
- The recent logo redesign feels on-brand, reflecting the modern and innovative identity of our business.
I'm beating the Beast and this is so on brand for me.
- I'm beating the Beast and this is so on brand for me.
- Well, that's pretty on brand right there.
- And I'm very, you know, I'm very aware that I have to stay on brand.
- So in staying on brand Zachariah, tell us what you've had it with.
Examples
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And also guys, I'm proper on brand, got my YouTube bag for all the shopping.
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The new marketing campaign is very on-brand, highlighting our commitment to sustainability.
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And it's so on brand, so on brand for Link.
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Yeah, it's also kind of like on brand for her.
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Yeah, right, Although I will say right on brand mysterious as always.
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OK, Well, I think mine's the most on brand, and I think it's the closest.
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So I prefer this look because it keeps it on brand with our colors, aesthetic, font.
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It is Pride Month and we have an on brand guest and we are so excited to welcome to I've had it.
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If you knew my mom, that's actually pretty on-brand for her.
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Her outfit was surprisingly on-brand, matching the company's values of professionalism and creativity.
How Aligned
Surface Forms
Morphology
Etymology
The word on-brand comes from on + brand, where brand once meant a burned 'mark' and today means a company's public 'image' or style. So if something is on-brand, it is 'on' that mark — it fits the brand's look, values, or voice.