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on-brand

on-brand

1 6.7
Matching a company's usual look, style or message
  • adjective
  • /ɒn brænd/
  • Jargon
translation icon : coherente con la marca
  • The recent logo redesign feels on-brand, reflecting the modern and innovative identity of our business.

I'm beating the Beast and this is so on brand for me.

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Examples

  • And also guys, I'm proper on brand, got my YouTube bag for all the shopping.

  • The new marketing campaign is very on-brand, highlighting our commitment to sustainability.

  • And it's so on brand, so on brand for Link.

  • Yeah, it's also kind of like on brand for her.

  • Yeah, right, Although I will say right on brand mysterious as always.

  • OK, Well, I think mine's the most on brand, and I think it's the closest.

  • So I prefer this look because it keeps it on brand with our colors, aesthetic, font.

  • It is Pride Month and we have an on brand guest and we are so excited to welcome to I've had it.

  • If you knew my mom, that's actually pretty on-brand for her.

  • Her outfit was surprisingly on-brand, matching the company's values of professionalism and creativity.

How Aligned

on-brand
  • Jargon
1 6.7
on message
  • Literature
8 6.9
inconsistent
96 4.7
contradictory
72 6.1

Surface Forms

on-brand positive

Morphology

on-brand = brand (transparent) = on + brand

The adjective is directly formed from the prepositional 'on' + the noun 'brand' and clearly means 'consistent with the brand'.

Etymology

The word on-brand comes from on + brand, where brand once meant a burned 'mark' and today means a company's public 'image' or style. So if something is on-brand, it is 'on' that mark — it fits the brand's look, values, or voice.