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mission statement

mission statement

20 2.7
A short written text that explains what a company or group wants to do and why
  • noun
  • /ˈmɪʃən ˈsteɪtmənt/
translation icon : declaración de misión
  • Our company's mission statement focuses on innovation and sustainability.
  • mission statement reflecting
  • mission statement reflecting themes
  • college mission statement

I'm going to read you the mission statement for this initiative.

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Examples

  • Part of our mission statement is to share our expertise with the broader community.

  • That's probably the mission statement for your business.

  • Just look at our mission statement on page three.

  • But we need some sort of, like, mission statement or something.

  • As with the previous search, the mission statement was included in the analysis.

    Academic text (2008)
  • The Centre's mission statement clearly says... that our fellow man is our highest priority.

  • I'm going to read you the mission statement for this initiative.

  • The team begins the work of creating the program's mission statement and developing the program goals and objectives.

    Academic text (2013)
  • The organization's mission statement articulated on their website is as follows:

  • We began by developing a mission statement for each curriculum area that any non-specialist could easily understand.

    Academic text (2013)

Synonyms

manifesto
vsmission statement
57 6.0

A public statement of a person or group's plans and beliefs

is aimed at formal organizational aims and philosophy rather than public political advocacy
value statement
vsmission statement
1 5.7

A sentence that says what a person or group thinks is important

is broader, summarizing aims, values, and overall organizational purpose

How Specific

rule book
19 2.7
strategy
3.7
mission statement
20 2.7
slogan
202 2.5

Surface Forms

Morphology

mission + statement

The meaning is directly and transparently derived from 'mission' (an organization's purpose or task) plus 'statement' (a formal expression), together denoting a formal declaration of an organization's aims and values. This noun+noun compositional pattern is common and cross-linguistically recognizable, so a B1 learner who knows both constituents would very likely infer the MWE meaning.

Etymology

Mission statement joins mission (a clear task or purpose) and statement (a written sentence). Imagine a company team about to start an important task and writing one simple sentence that says their 'purpose' and 'aims', so today the phrase means a short written summary of a company or group's goals and values.