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mission statement

mission statement

20 2.7
A short written text that explains what a company or group wants to do and why
  • noun
  • /ˈmɪʃən ˈsteɪtmənt/
: declaración de misión
  • Our company's mission statement focuses on innovation and sustainability.
  • mission statement reflecting
  • mission statement reflecting themes
  • college mission statement

I'm going to read you the mission statement for this initiative.

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Examples

  • Part of our mission statement is to share our expertise with the broader community.

  • That's probably the mission statement for your business.

  • Just look at our mission statement on page three.

  • But we need some sort of, like, mission statement or something.

  • As with the previous search, the mission statement was included in the analysis.

    Academic text (2008)
  • The Centre's mission statement clearly says... that our fellow man is our highest priority.

  • I'm going to read you the mission statement for this initiative.

  • The team begins the work of creating the program's mission statement and developing the program goals and objectives.

    Academic text (2013)
  • The organization's mission statement articulated on their website is as follows:

  • We began by developing a mission statement for each curriculum area that any non-specialist could easily understand.

    Academic text (2013)

Synonyms

manifesto
vsmission statement
57 6.0

A public statement of a person or group's plans and beliefs

is aimed at formal organizational aims and philosophy rather than public political advocacy
value statement
vsmission statement
1 5.7

A sentence that says what a person or group thinks is important

is broader, summarizing aims, values, and overall organizational purpose

How Specific

rule book
19 2.7
strategy
∞ 3.7
mission statement
20 2.7
slogan
202 2.5

Surface Forms

Morphology

mission + statement

The meaning is directly and transparently derived from 'mission' (an organization's purpose or task) plus 'statement' (a formal expression), together denoting a formal declaration of an organization's aims and values. This noun+noun compositional pattern is common and cross-linguistically recognizable, so a B1 learner who knows both constituents would very likely infer the MWE meaning.

Etymology

Mission statement joins mission (a clear task or purpose) and statement (a written sentence). Imagine a company team about to start an important task and writing one simple sentence that says their 'purpose' and 'aims', so today the phrase means a short written summary of a company or group's goals and values.