million-dollar concept
- noun
- /ˈmɪljənˈdɑːlər ˈkɒnˌsɛpt/
- Their new app was called a million-dollar concept by tech investors after its launch.
Examples
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She was determined to come up with a million-dollar concept before turning thirty.
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Sometimes, a seemingly simple idea turns out to be a real million-dollar concept.
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This is a million-dollar concept!
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The new app is a million-dollar concept!
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Investors were excited when they saw her million-dollar concept for an innovative health app.
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After a thorough pitch, the board agreed that his proposal was a true million-dollar concept.
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She spent months developing a million-dollar concept that could revolutionize the industry.
Synonyms
An important plan or reason that guides a project
A bold, exciting plan to do something new
How Valuable
Surface Forms
Morphology
million-dollar + concept
The phrase is compositional: 'million-dollar' denotes a very high monetary value and when combined with 'concept' yields an idea judged to be exceptionally valuable or likely to generate profit. This numeric‑value + noun pattern is straightforward and cross‑linguistically common, so a B1 learner who knows the parts can infer the meaning.
Etymology
The noun million-dollar concept paints a picture: million-dollar shows big money and concept means idea, so it suggests an idea so good it could earn a million dollars. That's why it means 'a very valuable idea' or 'an idea likely to make a lot of money'.