to keep up with the times
- idiom
- The company needs to keep up with the times by adopting new technology.
- try to keep up with the times
You know, Victoria's Secret took huge, you know, amount of, you know, online punishment for their not keeping up with the times and being more inclusive.
- You know, Victoria's Secret took huge, you know, amount of, you know, online punishment for their not keeping up with the times and being more inclusive.
- This was a the, the, the carrier pigeons were a brilliant idea, but they had to keep up with the times because shortly thereafter Telegraph was invented.
Examples
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You've gotta keep up with the times, I say.
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However, this NYC staple has kept up with the times by instituting a dedicated gluten-free menu featuring pancakes, French toast, sandwiches, burgers, and chicken soup.
Blog text (6) -
I always like to keep up with the times.
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You know, you gotta keep up with the times.
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The church must keep up with the times.
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And that every artist wants to be seen as keeping up with the times.
Blog text (27) -
I apparently need to keep up with the times.
Blog text (1) -
Jules had kept up with the times: his bar looked modern.
Fiction book (1997) -
Guild leaders need to keep up with the times, because if not, they hurt their chances to recruit players and maintain a healthy roster.
Blog text (8) -
We may be the oldest merchant bank in the world,... ..but that's no excuse for not keeping up with the times.
Synonyms
To continue at the same speed or level as others
To learn about the latest news or trends
To understand current ideas and styles
To stay informed about recent changes or news in a subject
To keep up with the latest news and events
To stay up to date with new information
Keep up with changes so you do not fall behind
Antonyms
How Modern
Surface Forms
Morphology
keep + up + with + the + times
The meaning 'to stay current or modern' is directly derivable from the constituents: 'keep' (maintain), 'up' (in pace/level), 'with' (together/aligned) and 'the times' (the current era). The phrasal construction 'keep up with' transparently means 'maintain pace with' and this composition is common cross-linguistically, so a B1 learner who knows the words can infer the MWE meaning.
Etymology
Keep up with the times comes from the image of time moving forward, like a fast train or a busy street where styles change quickly. To keep up means to move at the same speed so you do not fall behind, so the phrase now means 'stay modern' or 'adapt to new ideas'.