direct mailer

1 5.0

A person or company that sends ads by mail to sell things

noun
/dəˈrɛkt ˈmeɪlər/

: publicidad directa

As a successful direct mailer, the company specializes in creating eye-catching advertisements for local businesses.

Examples

It's also a direct mailer now too, not just a TV ad.

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Earlier this year, the USPS unveiled a new service for direct mailers known as EDDM (Every Door Direct Mail).

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The direct mailer sent promotional offers to thousands of potential customers every month.
Many direct mailers are shifting towards personalized content to improve customer engagement and response rates.

Synonyms

advertiser

vsdirect mailer

119 2.5

A person or company that pays to put ads to sell goods

focuses on using postal mail campaigns to reach potential buyers

marketer

vsdirect mailer

92 3.5

A person who helps companies sell products or services

uses postal mail campaigns specifically to advertise or sell merchandise

marketeer

vsdirect mailer

3 4.6

A person who promotes and sells products or services for companies

focuses on advertising by post rather than broader marketing tasks

Surface Forms

direct mailer singular

direct mailers plural

Morphology

direct + mailer

The meaning is directly built from 'direct' (no intermediary, straight to the recipient) modifying 'mailer' (someone or a company that sends mail), so a learner who knows both words can infer it denotes a sender/operator of direct-mail advertising. This adjectival + agent-noun composition is a regular, compositional pattern in English (and parallels exist in other languages), making the expression predictable for a B1 learner.

Etymology

Direct mailer comes from the simple image of someone who sends mail straight to people's homes: direct means straight to the person and mailer is the sender of letters or catalogs. So a direct mailer today is a person or company that sends mail to try to 'advertise' or 'sell' goods.