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Glite Dictionary
advertiser

advertiser

119 2.5
A person or company that pays to put ads to sell goods
  • noun
  • /ˈæd.vɚˌtaɪ.zɚ/
translation icon : anunciante
  • The biggest advertisers are people who have to do with politics, and they are important.
  • commercial advertiser
  • attract advertisers
  • advertiser positioning

It's supposed to gather eyeballs for advertisers in a friendly environment.

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Examples

  • And then advertisers only pay if you click on their ad.

  • We're going to focus on the radio stations as firms that have advertisers as customers.

  • Because Google has, they're the main advertiser in this space, right?

  • It's not like the advertisers had any choice.

    You Kill Me (2007)

  • Asking the advertisers what they want?

    Up Close & Personal (1996)

  • Speaking of advertisers, this video is brought to you by PIA Private.

  • Suburban audiences are particularly important to advertisers because they account for a large percentage of the nation's retail business.

    Academic text (2000)

  • Publishers and broadcasters have long tried to offer advertisers the right audience for their products.

    Blog text (1)

  • For the most part, the advertisers are churches, centers for Christian study, or Christian bookstores.

    Academic text (1996)

  • The local newspaper relies on an advertiser to promote their special offers.

Synonyms

marketer
vsadvertiser
92 3.5

A person who helps companies sell products or services

focuses on paid media advertising specifically rather than overall selling strategy
publicist
vsadvertiser
69 5.0

A person who gets news and media attention for someone or something

aims to sell products or services through paid adverts rather than only publicity
promoter
vsadvertiser
31 4.2

A person who supports and encourages a cause or idea

pays for media promotion to sell or publicize commercially rather than only advocacy
brander
vsadvertiser
  • Jargon
4 5.5

A person or company that creates and promotes a brand

uses paid media campaigns to promote products rather than building brand identity
marketeer
vsadvertiser
  • UK
3 4.6

A person who promotes and sells products or services for companies

has commercial adverts as core activity rather than broader marketing roles
direct mailer
vsadvertiser
1 5.0

A person or company that sends ads by mail to sell things

uses diverse media to promote broadly rather than only mailed contact
publicizer
vsadvertiser
6.3

A person or group who makes something known to many people to promote it

focuses on paid promotion via media rather than general public notice

How Promotional

promoter
57 4.0
advertiser
119 2.5
publicist
69 5.0

Surface Forms

advertiser singular
advertisers plural

Morphology

advertiser = advertise (transparent) = advertise + er

A regular agent noun formed from the verb 'advertise' with the productive suffix '-er', easily guessed by learners who know the verb.

Etymology

The word advertiser comes from Latin parts ad- 'to' and vertere 'to turn', because an early sense of advertise was to 'turn attention to' something. So an advertiser is a person or company that 'turns' people's attention to a product, service, or event.