to cowboy up
- phrasal verb
- /ˈkaʊbɔɪ ʌp/
- Informal
- He knew he had to cowboy up and take responsibility for his actions despite the difficulties ahead.
- cowboy up and get
Examples
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COWBOY UP, SON!
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All I got to say, so Cowboy up!
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- You need to cowboy up.
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This is where our youngsters learn how to cowboy up.
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Guess you should have cowboyed up and taken a stand...
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Come on, cowboy up.
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"Cowboy up, people."
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Cowboy up, dude!
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Cowboy up!
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Cowboy up, Easterners.
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Synonyms
To act brave and take responsibility when things are hard
To become or make someone more cheerful and confident
Get ready mentally and physically for a long trip or hard task
To stay strong and positive when facing hard times
To face a difficult task bravely and try your best
Gather the courage to face a hard task
Get ready to act with energy and strong focus
Antonyms
How Brave
- Informal
- Informal
- Informal
Surface Forms
Morphology
The phrase builds on the cultural stereotype of a 'cowboy' as tough combined with 'up' signalling assuming or increasing a quality, so a learner who knows the words might infer a sense like 'toughen up' but only if they know that cultural association. The meaning is a metaphorical extension rather than a straightforward compositional meaning, so it is partially predictable but requires extra pragmatic/cultural knowledge.
Etymology
Cowboy up may come from rodeo and ranch life. One popular story says that after a fall a cowboy had to climb back up onto his horse and keep working, so the phrase means 'be brave and face a hard situation'.