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to buy straw hat in winter

to buy straw hat in winter

9.9
To make a poor choice at the wrong time
  • idiom
  • Informal
translation icon : tomar decisiones inapropiadas
  • Investing heavily in a declining market is like buying a straw hat in winter.

Examples

  • Launching a summer product in December is just buying straw hat in winter.

  • You shouldn't buy straw hat in winter if you want your efforts to be successful.

  • Don't buy straw hat in winter!

  • Why would you buy straw hat in winter?

  • Investing heavily in a declining market is like buying a straw hat in winter.

  • Launching a summer product in December is just buying a straw hat in winter.

  • You shouldn't buy straw hat in winter if you want your efforts to be successful.

Synonyms

turkeys voting for an early Christmas
vsto buy straw hat in winter
  • UK
9.9

To support a decision that will hurt you or your group

focuses on acting at the wrong time or when impractical

How Foolish

to buy straw hat in winter
  • Informal
9.9
to mistake
37 1.0

Surface Forms

Morphology

buy + straw + hat + in + winter

The literal constituents ('buy', 'straw hat', 'in winter') clearly convey the image of an ill-timed, impractical purchase, so a learner who knows the words will grasp the literal situation and likely infer that it is unwise. However, the extension from that specific scenario to the general meaning 'make unwise or ill-timed decisions' is a pragmatic/metaphorical inference rather than a directly compositional meaning, so prior exposure or contextual explanation is often needed.

Etymology

Buy straw hat in winter gives a clear picture of someone buying a light straw hat when it is cold and useless. So it means doing something 'unwise' or at the wrong time.