to burnish reputation
- phrasal verb
- /ˈbɜrnɪʃ rɪˈpjuːteɪʃən/
- She wrote an article to burnish her reputation in the industry as a leading expert.
You know, like, I think it's just part of a gang trying to burnish its reputation as being extremely strong and vicious and ruthless.
- You know, like, I think it's just part of a gang trying to burnish its reputation as being extremely strong and vicious and ruthless.
Examples
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Atlanta Mayor Ivan Allen Jr. sought sports teams to validate the growing success of the city, burnishing Atlanta's reputation as a "major league" place.
Academic text (2014) -
We both know this will do nothing but burnish your reputation.
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You know, like, I think it's just part of a gang trying to burnish its reputation as being extremely strong and vicious and ruthless.
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That check coincided with a rise of sports in the Sunbelt, as new cities in the expanding South and West sought to burnish their reputations with professional teams.
Academic text (2014) -
The company launched a new marketing campaign to burnish its reputation after the scandal.
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The charity event was designed to burnish the organization's reputation and attract more donations.
Synonyms
Make someone or something respected again after a mistake
Make people think better of someone
To make the public think better of a person or company
To change how people see a person, company, or product
To make a reputation or image look better by hiding problems
Antonyms
How Positive
Surface Forms
Morphology
The verb 'burnish' literally means 'rub to make shiny', so combined with 'reputation' the phrase evokes the metaphor 'make one's reputation shine', which a learner who knows both words can often infer. Because the sense is a motivated, figurative extension (and somewhat formal) rather than a strictly compositional literal meaning, it is not fully predictable without making a metaphorical leap.
Etymology
Burnish reputation comes from the old job of polishing metal. To burnish means to rub metal until it shines, so the image is of making something dull bright again, and that's why 'burnish reputation' means to make someone's public image better.