Skip to main content
brand name

brand name

33 1.6
A name a company gives to a product or service to show it is different from others
  • noun
  • /brænd neɪm/
translation icon : marca
  • You've seen all the brand-name clothes and accessories the really popular kids in school wear.
  • brand name products
  • brand name apparel
  • marketed under the brand name

For the longest time I thought the brand name was Givenchy Gianchi.

Autoplay Next

Examples

  • Finally, in each vending machine, staff noted all products, including their brand name, price, and package size.

    Academic text (2011)
  • She prefers to buy products from a well-known brand name.

  • Second, One Nation is my brand name, not yours.

  • And I want to start seeing that brand name show up.

  • Take time to build a brand name, and pay attention to how much money is in the bank.

    Academic text (2001)
  • But it still has the most recognizable brand name in this business.

  • In the US, it's sold under the brand name Tylenol.

  • You know it's good when the brand name is Trunyan.

  • So they were really hoping that Lexus brand name carried some weight.

  • The fourth and fifth questions were designed to determine the appeal of the popular brand-name products in Table 1.

    Academic text (2011)

Synonyms

brand
vsbrand name
954 1.0

A name or symbol that identifies a company's product

is the actual name given to a particular product or service
trademark
vsbrand name
49 4.3

A special feature people notice about someone or something

is specifically the name used to distinguish a product or service
marque
vsbrand name
2 8.2

A brand name for a car maker or its cars

is the general term used across products not only for cars
trade name
vsbrand name
2 2.9

A name a company gives to a product or service to sell it

is used mainly to distinguish a product or service from competitors

Antonyms

generic
  • Specialized
30 4.7

A drug not sold under a brand name and usually cheaper

How Branded

proprietary
  • Specialized
57 7.0
trademarked
  • Specialized
5.5
brand name
33 1.6
generic
  • Specialized
30 4.7
unbranded
1 5.1

Surface Forms

brand name singular
brand names plural

Morphology

brand + name

The meaning 'the name given by a manufacturer to a product or service' is directly derivable from combining 'brand' (a product or company identifier) with 'name' (word(s) that identify something). This straightforward noun+noun composition is common cross-linguistically and follows transparent compositional patterns, so a B1 learner who knows both constituents will understand it.

Etymology

Brand name comes from old farming, where a brand was a hot iron mark burned on cattle to show 'ownership' and the name was the sign of the owner. So today brand name means the special name that tells which company made a product.