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uplift

uplift

1 6.1
An increase in sales or other results caused by a specific action compared with a control group
  • noun
  • /ˈʌpˌlɪft/
  • Specialized
translation icon : incremento
  • Due to the intervention, there was a clear uplift in sales compared to the previous quarter.

Each of those units as they would go out, we would be this like uplift like a bolt on extra thing.

Examples

  • We are seeing significant leaps forward in video technology and a huge uplift in usage and demand for video communications.

    Blog text (25)
  • The results are achieved principally by the uplift for Profit Share (20% of annual exploitation costs plus 70% of depreciation) plus the allowance for royalty of development drilling as well as transport costs.

    Academic text (1992)
  • I understand that you have been very active in the uplift of the depressed classes.

  • Like other reformers of that time, her initial approach was one of cultural uplift.

    Academic text (2007)
  • It must include a spirit of uplift, of joy, of purpose.

    Academic text (1992)
  • Some OTAs that have implemented some form of semantic search have already seen a 12% uplift in sales conversion in one month.

    Blog text (9)
  • The picture book also depicted families settled into comfortable middle-class houses and embraced bourgeois cultural values: thrift, respectability, and moral uplift.

    Blog text (22)
  • The marketing team reported a substantial uplift in customer engagement following the new advertising campaign.

  • The analysis showed an uplift in user retention rates after the app update was launched.

Synonyms

rise
vsuplift
432 1.9

An increase in amount or value

is specifically the extra outcome caused by an action measured against baseline
boost
vsuplift
153 2.7

An increase in amount or success that helps something

is the measured extra effect attributed to an action versus a baseline
step-up
vsuplift
20 3.6

An increase in amount, level, or strength

is a specific measured effect caused by an intervention compared with control
uptick
vsuplift
17 5.6

A small rise in the level or value of something

is the measured change due to an action not only a small rise
upturn
vsuplift
8 4.0

A rise in business activity, often in the economy

is the causal increase in a target outcome measured against a control group

Antonyms

344 3.7

To become less over time, for example in value or health

84 2.2

A drop in amount or number

How Much

surge
132 4.2
uplift
  • Specialized
1 6.1
increase
524 1.0
to boost
265 2.5

Surface Forms

uplift singular
uplifts plural

Morphology

uplift = lift (semi-transparent) = up + lift

The marketing/analytics sense builds on 'increase' (up + lift) but is a technical measure of causal effect, which is not fully transparent to general learners.

Etymology

Uplift comes from up + lift, meaning to move something up. In marketing, uplift is the extra increase in results that an action 'lifts' above the normal level.