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Glite Dictionary
underseller

underseller

6.8
A person or shop that offers goods at lower prices than others
  • noun
  • /ˈʌndərˌsɛlər/
translation icon : vendedor de descuento
  • He became an underseller by consistently offering the lowest prices in town.

Examples

  • To boost business, she became the chief underseller in her neighborhood, lowering prices on all items.

  • Many shoppers prefer to visit an underseller to find better prices than at larger stores.

  • He looked for an underseller who could offer him the same product for less.

  • The new market was known as an underseller that attracted price-conscious customers.

  • The underseller attracted many customers with lower prices.

  • Why did the undersellers gain market share so quickly?

  • The underseller attracted bargain hunters with its unbeatable deals.

Synonyms

discounter
vsunderseller
4 3.3

A shop that sells everyday items at lower prices than usual

sells items at lower prices specifically compared with competitors

How Cheap

discounter
4 3.3
underseller
6.8

Surface Forms

underseller singular
undersellers plural

Morphology

underseller = undersell (transparent) = under + sell + er

The base 'undersell' (under + sell) plus the agentive suffix '-er' straightforwardly yields 'one who sells at a lower price'.

Etymology

The word underseller comes from under- meaning 'below' and seller, so it literally means a seller 'below' others in price. That's why an underseller is a seller who offers goods at a lower price than competitors.