tentpole
- adjective
- /ˈtɛntˌpoʊl/
- Jargon
- Their tentpole event each year is a major source of revenue for the company.
Examples
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This is a tentpole event!
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Networks rely on tentpole shows to boost viewership during key seasons.
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The studio released a tentpole movie in the summer to draw huge crowds.
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The new superhero movie is a tentpole release for the studio.
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The studio's latest film is a tentpole release expected to draw large audiences worldwide.
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As the company's new tentpole product, the smartphone is designed to boost sales and market visibility.
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The annual festival is a tentpole event for the city, attracting thousands of visitors each year.
Synonyms
A very popular film or book that earns a lot of money
Something that many people like or buy, especially in one group
The most important product or store of a company that shows its best quality
A product, show or event that is very successful and liked by many people
A very popular movie or song many people enjoy
Compounds
How Important
Surface Forms
Etymology
As an adjective, tentpole means something that acts like a tent's pole. It describes a major event or program that 'supports' a company by drawing a large audience.