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tentpole

tentpole

7.4
Serving as a main event or product that draws large audiences to a company
  • adjective
  • /ˈtɛntˌpoʊl/
  • Jargon
translation icon : evento principal
  • Their tentpole event each year is a major source of revenue for the company.

Examples

  • This is a tentpole event!

  • Networks rely on tentpole shows to boost viewership during key seasons.

  • The studio released a tentpole movie in the summer to draw huge crowds.

  • The new superhero movie is a tentpole release for the studio.

  • The studio's latest film is a tentpole release expected to draw large audiences worldwide.

  • As the company's new tentpole product, the smartphone is designed to boost sales and market visibility.

  • The annual festival is a tentpole event for the city, attracting thousands of visitors each year.

Synonyms

blockbuster
vstentpole
81 2.6

A very popular film or book that earns a lot of money

serves as a central product chosen to support wider company offerings
big hit
vstentpole
54 2.7

Something that many people like or buy, especially in one group

plays an anchoring role across the organisation rather than niche popularity
flagship
vstentpole
34 5.3

The most important product or store of a company that shows its best quality

is used specifically as a revenue or audience anchor for the business
huge hit
vstentpole
18 2.8

A product, show or event that is very successful and liked by many people

acts to attract audiences and support the wider business plan
megahit
vstentpole
3 3.4

A very popular movie or song many people enjoy

functions as a planned central draw supporting other offerings

Compounds

1 6.5

A big film that earns a lot of money and helps pay for other films

How Important

flagship
34 5.3
main event
37 3.0
tentpole
  • Jargon
7.4
sideshow
26 5.5

Surface Forms

tentpole positive

Etymology

As an adjective, tentpole means something that acts like a tent's pole. It describes a major event or program that 'supports' a company by drawing a large audience.