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Glite Dictionary
🧲 Ability to stick 🔁 User retention
stickiness

stickiness

1 6.5
How often people return to a website or app and keep using it
  • noun
  • /ˈstɪkɪnəs/
  • Jargon
translation icon : retención
  • The digital library, then, becomes integral to the stickiness of inquiry-based environments.

What I think it's done is created a stickiness and an emotion towards me and the organization that has created its strength.

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Examples

  • To ensure mass appeal, some characteristics of the ideas should be memorable or potent enough to have a stickiness factor that captures the public's imagination.

  • Stickiness is hard to define, and its presence can depend on both message and messenger and how well the message is positioned in the context of people's existing roles and responsibilities.

    Academic text (2007)

  • "How do you measure its stickiness?"

    Blog text (4)

  • What is stickiness and how is it measured?

    Academic text (1999)

  • This helps stickiness since the user won't have to go back several layers to return to the site.

    Blog text (2)

  • This gets a lot of inputs, but app response time, ease of use, and a fluid user experience count for the majority of the stickiness so coveted by business leaders.

    Blog text (22)

  • To ensure mass appeal, some characteristics of the ideas should be memorable or potent enough to have a "stickiness factor" that captures the public's imagination.

    Academic text (2007)

  • Nevertheless, we acknowledge AAPL could reaccelerate earnings growth and build a competitive barrier through product innovation, for example, with a TV product, or through increased stickiness of its existing products.

    Blog text (27)

  • The average visitor spent seven hours on the site, giving it the most coveted of Internet attributes: stickiness.

  • Google leverages this data for onsite stickiness with the Knowledge Graph and personalized results.

Synonyms

adhesiveness
vsstickiness
6.9

The ability to stick to another surface, like tape or glue

refers to user engagement and retention on digital products rather than physical bonding

Antonyms

abandonment
26 3.6

Leaving someone or something and not coming back

disengagement
1 6.5

The act of stopping a connection or ending involvement with something

How Sticky

loyalty
503 1.3
stickiness
  • Jargon
1 6.5
engagement
  • Jargon
39 3.9

Surface Forms

stickiness singular
stickinesses plural

Morphology

stickiness = sticky (semi-transparent) = stick + y + ness

Formally derived from 'sticky' + '-ness', but the digital/product sense is a metaphorical extension (keeps users 'stuck'), so the inference requires a figurative mapping.

Etymology

Stickiness in product design comes from the same idea: stick meaning 'to cling' and -ness for the 'quality' of something. A helpful way to remember it is to think of a website or app as 'glue'—if it keeps people coming back, it has high stickiness.