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engagement

engagement

39 3.9
How people interact with online content, like clicks or comments
  • noun
  • /ɪnˈɡeɪdʒmənt/
  • Jargon
translation icon : interacción
  • The analyst presented data showing that user engagement has increased significantly this quarter.
  • online engagement
  • increase engagement
  • promote engagement

It'll show you two things, engagement versus reach.

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Examples

  • So in terms of getting more engagement on your videos, ask questions.

  • The sum of all items can be used to get the total engagement score.

    Academic text (2015)
  • But what I worry the most about is the level of engagement seems to be coming down.

  • We saw engagement across all social media platforms.

  • Each group's mean annual hours of engagement declined by more than half over the study period.

    Academic text (2006)
  • You need more engagement, Josh, more followers.

  • Students and teachers alike noted the impact of these audiences on engagement and effort.

    Academic text (2015)
  • And that feels like it's actually strongly correlated with engagement in the long term.

  • For measures reflecting strong leadership, implementation, and accountability, higher engagement schools experienced significant advantages in all three.

    Academic text (2013)
  • News and nonfiction programs enhance the viewer's engagement in the world and connections with other people.

    Academic text (2001)

Synonyms

involvement
vsengagement
418 2.9

Taking part in an activity, group, or discussion

focuses on quantifying interaction through specific user actions and metrics
social activity
vsengagement
  • Texting
3.4

How often a person posts, comments, or likes on social media

measures those interactions as numeric metrics across digital products

Antonyms

43 6.2

A lack of interest or care about things

The act of stopping a connection or ending involvement with something

Compounds

A ring with a stone like a diamond given to someone to show they will marry

26 7.9

A guide that tells military and other people when they can start fighting and what they may do

Taking part in local activities to help people and improve the area

Not taking part in group activities or events

How Engaged

subscription
  • Texting
68 2.9
comment
1.0
like
113 1.8
engagement
  • Jargon
39 3.9
click
  • Texting
174 1.1
view
  • Texting
80 3.0
impression
  • Jargon
12 4.2

Surface Forms

engagement singular
engagements plural

Morphology

engagement = engage (semi-transparent) = engage + ment

Formed from 'engage' + '-ment' but the analytics sense 'measurable user interactions' is a domain-specific extension rather than a literal nominalization.

Etymology

Engagement comes from engage, made of en- ('in') and gage ('pledge' or 'promise'), and it grew to mean 'taking part' or giving attention. So online engagement measures how much people commit their time or attention to content.