impression
12
4.2
- noun
- /ɪmˈprɛʃən/
- Jargon
:
impresión
- Impressions: When a website displays an ad to a unique user, it counts as an impression.
We're saying this is how much an impression tends to be worth to people.
- We're saying this is how much an impression tends to be worth to people.
- They, it's millions and millions of impressions on the Internet before it even aired.
- Half a billion people saw impressions from the minimalist.
- It's not about how many impressions you get, it's how much attention you get.
Examples
-
Chitika looked at "millions of online ad impressions seen between September 21st and 27th, 2012."
Blog text (3) -
For any sensible advertiser, impressions are merely a means to an end, not the end in themselves.
Blog text (16) -
We're saying this is how much an impression tends to be worth to people.
-
Scripts from two companies collect the page title as part of their impression reporting.
Blog text (8) -
It's not about how many impressions you get, it's how much attention you get.
-
And you will keep a detailed record of these impressions in a log.
-
There is a statistic that says it takes seven impressions before a person will make an impulse buy.
Blog text (14) -
The fraction of impressions that get clicked on is called the CTR (click-through rate).
Academic text (2011) -
The advertisement received a total of 100,000 impressions on various websites yesterday.
-
This campaign generated more impressions than any previous ad we have run.
Synonyms
80
3.0
The number of times an online item has been watched
Compounds
- Specialized
A test print people use to check for mistakes before the final print
How Engaged
- Texting
68
2.9
∞
1.0
113
1.8
- Jargon
39
3.9
- Texting
174
1.1
- Texting
80
3.0
- Jargon
12
4.2
Surface Forms
Morphology
Etymology
Impression comes from a Latin root meaning 'to press' and comes from the world of printing, where each press made a copy. In advertising an impression is one time an ad is shown — a single 'mark' or view — so advertisers count how many impressions an ad gets.