sloganeering

3 8.1

Using short catchy phrases to persuade people without real reasons

noun
/ˌsloʊɡəˈnɪrɪŋ/

Literature

: esloganismo

The politician's speech was filled with empty slogans and sloganeering that lacked real solutions.

And it was kind of military sloganeering had it was part of their who they were.

Examples

But, hey, why be discerning when sloganeering is so much cooler?

Blog text (33)
Her messages come in soundbites and often have the taste of stale political sloganeering.

Academic text (1996)
Much of that time was spent shouting and sloganeering, the research group said.

Blog text (13)
Do you have proof of that, or is it just empty sloganeering?

Blog text (33)
"False hope" was a challenge to his campaign sloganeering, not a personal attack.

Blog text (15)
Lord, I wish y'all would actually think a thing through instead of sloganeering!

Blog text (9)
The recent emphasis on return on investment, the sloganeering of "stay in school, you'll earn more," limits the imagination.

Academic text (2016)
To conservatives: don't you think this sloganeering is a little insulting to your intelligence?

Blog text (17)
However, CATO genuinely promotes fun stuff like pro-free-market sloganeering in the most general sense.

Blog text (34)
Even Jumhuriyeh Eslami, the hard-line newspaper affiliated with Supreme Leader Ayatollah Khamenei, reprimanded Ahmadinejad for his sloganeering.

Academic text (2007)

Synonyms

rhetoric

vssloganeering

265 7.0

Words that sound impressive but have little real meaning

is specific use of short persuasive phrases rather than broad empty language

How Persuasive

propaganda

291 6.2

campaigning

75 3.2

advertising

878 2.7

sloganeering

Literature

3 8.1

argument

∞ 2.5

discussion

∞ 1.4

Surface Forms

sloganeering singular

sloganeerings plural

Morphology

sloganeering = sloganeer (transparent) = slogan + eer + ing

Formed by the regular gerund/participle suffix '-ing' from the verb 'sloganeer', which itself transparently derives from 'slogan' + '-eer'.

Etymology

Sloganeering comes from slogan, which originally came from an old Gaelic phrase meaning 'battle cry' — a short shout used to get people to act. The ending -eering turns it into the act of making or using those short lines, so sloganeering means using catchy, often shallow phrases to persuade others.