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to roll out

to roll out

43 3.9
To introduce a new product or service to the public
  • phrasal verb
  • /roʊl aʊt/
translation icon : lanzar
  • By the end of the year, the developers hope to roll it out to all 1,800 users.
  • roll out new products
  • roll out a program
  • roll out now

This is the one we're going to roll out on the Mega Boot.

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Examples

  • However, potential investors are understandably reluctant to expand and roll out these technologies on an industrial scale.

    Academic text (2008)
  • For medium and large law firms, rolling out VOIP is a way to save money.

    Academic text (2006)
  • What we really need to do is to roll out a massive amount of testing.

  • Rat birth control could soon roll out in New York City.

  • Once we roll out a national tour, we're gonna be swimming in cash.

  • The scheme is now being rolled out across the country, it added.

    Academic text (2015)
  • Meanwhile, the government is rolling out the New Deal, with the aim of intensifying support for the long-term unemployed.

    Academic text (2009)
  • Sapphire and MSI are rolling out custom RX Vega cards.

  • Vendors have been busily rolling out new Bluetooth headsets and keyboards for their smartphones.

    Academic text (2006)
  • The company plans to roll out its new mobile app next month.

Synonyms

to put out
vsto roll out
255 3.6

Publish something like a book or magazine for people to buy

is more about formal public introduction and wide distribution
to publicize
vsto roll out
94 4.0

Make something known to many people using news or social media

is about officially introducing and distributing rather than only promoting
to bring on
vsto roll out
39 3.3

Introduce a new product, show, or book to the public

is the official process of making something available to all users
to bring out
vsto roll out
12 2.7

Make a product, book or film available to the public

is the broader act of officially introducing and distributing new items
to push out
vsto roll out
  • Jargon
8 3.5

To send updates or new content to users over the internet

is the general official introduction across channels not only electronic
to break out
vsto roll out
4 3.5

To introduce a new product or service to people

is the planned public introduction and distribution rather than a sudden event

Antonyms

159 3.5

To take money or things out of a place where they are kept

to retract
  • Formal
41 6.0

To take back a statement or opinion in public

How Widely

to globalize
  • US
4 5.4
to roll out
43 3.9
to introduce
520 2.1
pilot
  • Jargon
110 4.6

Surface Forms

roll out infinitive
rolled out past
rolled out past participle
rolling out present participle
rolls out third person singular

Morphology

roll + out

The meaning 'officially introduce or distribute to the public' is a metaphorical extension of the literal image of moving something outward (roll + out), so a learner can infer a general notion of sending/launching something to people. However, the specific institutional/launch nuance of 'roll out' as a planned public release is not fully predictable from the parts and requires exposure, making it only partially transparent.

Etymology

Roll out: The verb roll out in the sense of launching something comes from the image of rolling a carpet or map out to show it to people. That's why it now means 'to introduce' something to the public.