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to redirect

to redirect

67 3.7
Send people, things, or attention somewhere else to change focus
  • verb
  • /ˌriːdɪˈrɛkt/
translation icon : redirigir
  • So we could very much redirect that money into clean energy.
  • redirect attention
  • redirect focus
  • redirect effort

So we could very much redirect that money into clean energy.

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Examples

  • Can I redirect you to our website?

  • There is a most urgent need to redirect research funding.

  • But what she could do is maybe help redirect that goal.

  • We just need to redirect our energy in the name of love.

  • In all cases, the state agencies were expanded in order to redirect production to the war effort.

    Academic text (1990)
  • And so in three years, I sort of really redirected my goals completely.

  • When there is a strong consensus among these colleagues, we redirect our behavior accordingly.

    Academic text (1990)
  • The massive investment in military research and development can and must be redirected to commercial purposes.

    Academic text (1991)
  • Governments redirected billions of dollars towards science trying to prove it all wrong.

  • Can I redirect you to our website for more information?

Synonyms

to divert
vsto redirect
94 4.2

To cause something like traffic or a river to go a different way

applies more broadly beyond only physical direction or movement
to route
vsto redirect
26 3.5

To send something to a particular person or place

is wider, also including changing purpose or attention not only paths
to shift focus
vsto redirect
14 3.8

Change what you pay attention to

is broader, applying to places, purposes, and attention changes
to rechannel
vsto redirect
1 6.0

To change the course or use of something

is broader, sending something to a different place, purpose, or focus

Compounds

1 9.1

Questioning a witness by the lawyer who called them after the other side's questions

How Much

to transform
523 3.4
to overhaul
35 4.6
to redirect
67 3.7
to reorient
8 5.6
shift
363 3.5
to nudge
33 3.8

Surface Forms

redirect infinitive
redirected past
redirected past participle
redirecting present participle
redirects third person singular

Morphology

redirect = direct (transparent) = re + direct

The meaning is a straightforward extension of 'direct' with productive 're-' meaning to direct again or in a new direction.

Etymology

Redirect is made from the prefix re- meaning 'again' or 'back' and the word direct meaning 'to guide straight'. So, to redirect is to guide someone or something again to a different place, purpose, or focus.