Skip to main content
psychographically

psychographically

1 9.9
By dividing people into groups by their attitudes and lifestyles
  • adverb
  • /saɪˈkoʊɡrəfɪkli/
  • Specialized
: psicográficamente
  • The report analyzes voters psychographically rather than just by age or location.

Examples

  • Products can be tailored psychographically to appeal to specific consumer lifestyles.

  • The marketing team divided the audience psychographically to better target their advertisements.

  • Think psychographically!

  • Analyze psychographically!

  • To understand your audience better, you should analyze them psychographically to identify their motivations and preferences.

  • The marketing campaign was designed psychographically to align with the values and lifestyles of young professionals.

  • By segmenting your clients psychographically, you can tailor your services to better meet their psychological needs.

Surface Forms

Morphology

psychographically = psychographic (transparent) = psycho + graphic + ly

The word is a regular adverb formed from the adjective 'psychographic'.

Etymology

Psychographically comes from psycho- 'mind' and -graphy 'describing', and you can remember it like demographics, which groups people by age or place while psychographics groups people by what they think and like. So, to divide or study people psychographically is to sort them by their attitudes, choices and lifestyle.