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to oversaturate

to oversaturate

1 6.5
Fill a market or area with too much of something so people lose interest
  • verb
  • /ˌoʊvərˈsætʃəˌreɪt/
translation icon : sobresaturar
  • They are selling impractical degrees, oversaturating the job market, and getting rich off the high cost of education.
  • oversaturated the market

Examples

  • They haven't sold well since the first movie, so why oversaturate the market?

    Blog text (12)
  • This will keep the market from being oversaturated.

    Blog text (25)
  • Thus, almost every market you can think of seemed to be oversaturated.

    Blog text (26)
  • So many people try to make money by oversaturating a market with useless info.

    Blog text (34)
  • I believe we are beginning to have the market oversaturated, and it divides the player base.

    Blog text (25)
  • If you think closely, the health niche is one of the many niches that are considered to be oversaturated.

    Blog text (26)
  • TLPYL spent time building its base throughout Texas, Louisiana, and Oklahoma, and not oversaturating the local market with too many shows.

    Blog text (10)
  • Several authors note that the field of music performance appears to be oversaturated with newly minted university graduates, as full-time orchestral performance and college teaching positions are in short supply.

    Academic text (2011)
  • Many experts argue that the smartphone market is oversaturated, leading to fierce competition and lower prices.

  • When the fashion industry oversaturates with trends, consumers often become overwhelmed and less willing to buy.

Synonyms

to flood
vsto oversaturate
127 2.1

To fill a place with more things than it can handle

focuses on excess that reduces value rather than just quantity
to fill to the brim
vsto oversaturate
5 2.7

To make something so full that nothing else can fit

refers to excess supply that harms value or effectiveness rather than mere fullness
to overfill
vsto oversaturate
3 3.9

To put too much into something so it spills out

applies to supply excess that lowers usefulness rather than literal overflowing
to overstock
vsto oversaturate
1 4.5

To put more goods in a shop or warehouse than can be sold

implies excess that harms value or market balance rather than just storage
to supersaturate
vsto oversaturate
  • Specialized
1 8.2

To add more dissolved material to a liquid so it holds more than normal and may form crystals

is about supplying areas or markets, not physical liquids, reducing value
to saturate the market
vsto oversaturate
1 5.3

To sell so many of a product that people stop buying more unless prices fall

emphasizes excess that lowers value and reduces usefulness
to glut
vsto oversaturate
7.0

To fill a market with too much of a product so it becomes unwanted

focuses on an excess that lowers value and harms usefulness
to oversupply
vsto oversaturate
4.1

To give more of something than people can use

adds that the excess also reduces value or effectiveness

Antonyms

To give less of something than people need

How Saturated

to oversaturate
1 6.5
to flood
127 2.1
to saturate
55 5.2
to fill
1.0

Surface Forms

oversaturate infinitive
oversaturated past participle
oversaturating present participle
oversaturates third person singular

Morphology

oversaturate = saturate (transparent) = over + saturate

The market sense is a metaphorical extension of the core 'saturate' meaning, but the formation 'over-' + 'saturate' still transparently signals 'supply beyond capacity'.

Etymology

The word oversaturate combines over- 'too much' and saturate 'to fill', like a saturated market full of the same products. So to oversaturate a market is to give it more products or ads than people can use, which lowers their value.