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on the face of

on the face of

21 5.3
Judging something only by what you first see without checking hidden facts
  • idiom
translation icon : a simple vista
  • On the face of it, the project appears to be well-planned and efficient.
  • look on the face of
  • appear on the face of
  • on the face of things

And their answer was, you know, on the face of it, it seems crazy.

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Examples

  • That seems to me, on the face of it, to be a plan worth taking seriously.

  • But my position on the matter is that monarchy, it seems to me, is on the face of it quite ridiculous.

  • And their answer was, you know, on the face of it, it seems crazy.

  • And he came up with a scheme that on the face of it, should really not work.

  • What might have appeared so, on the face of things, was in reality quite different.

    Academic text (1993)
  • OK, so on the face of it, it would seem that this is the only physical possibility.

  • There is, on the face of it, widespread public support for an elected House of Lords.

  • The second company deal seems really shady to me on the face of it.

    Blog text (20)
  • And I think you can see even on the face of it, once that trust issue is solved, those markets can work a lot better, right?

  • On the face of it, the legislation delivers substantial new rights and entitlements to agency staff.

    Academic text (2011)

Synonyms

at first glance
vson the face of
32 3.5

You notice something before you look more closely

focuses on judging solely by outward signs not deeper factors
on the face of it
vson the face of
12 5.5

Something looks true at first but may not be

is the identical meaning but used as the shorter idiomatic form
at first blush
vson the face of
3 6.8

When you first look at something, it seems right before you check details

applies when decision is based only on what seems true at surface

Antonyms

276 6.0

Not easy to notice or understand because it is small

125 1.1

A thing that is not easily seen or found

How Apparent

patently
25 5.6
evidently
185 3.5
on the face of
21 5.3
apparently
2.8
seemingly
253 3.7

Surface Forms

Morphology

on + the + face + of

The phrase uses 'face' in its basic sense of a front or surface, so a learner who knows the constituents can plausibly infer a meaning like 'on the surface of' or 'as it appears.' However, the shift from a literal physical surface to the abstract sense 'superficially/at first glance' is a metaphorical extension that not all B1 learners will automatically make without prior exposure, so the transparency is partial.

Etymology

On the face of comes from the idea of a thing's face, its front or surface. If you judge something by its face you look only at what is obvious, so the phrase means 'judging only by what is immediately obvious'.