to occidentalize
- verb
- /ˌɑːksɪˈdɛntəlˌaɪz/
- Formal
- Many international brands are occidentalizing their marketing strategies to appeal to Western consumers.
Examples
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The government is trying to occidentalize the education system to align it more with Western values.
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To assure us that such is both feasible and desirable, she begins her book with the following Orientalizing and Occidentalizing essentialisms:
Academic text (1991) -
Perhaps more than any other anthropologist, Mead not only Orientalized the "other" but Occidentalized "us." (n2)
Academic text (1991) -
Thus far, our argument concerning Mead and Bateson has been that by Orientalizing the "other" as culturally determined, it has been possible for them to Occidentalize "us" as free to choose our destinies.
Academic text (1991) -
A view of ourselves as disconnected—as absolved from the obligation to struggle to know the "other"—is, given the nature of a system, to Occidentalize by misinterpreting who we are, including the effects we have in the world.
Academic text (1991) -
Soon what had begun with Western coercion to trade became a massive Occidentalizing movement. During the last week of August 1941, Colonel Iwakuro, who had worked on the Draft Understanding with the United States to avoid war, attended a liaison conference with the Navy, where he contrasted the alarming differences between American and Japanese war potential.
Academic text (1995) -
As countries develop, they often face pressure to occidentalize their traditions and customs in favor of Western practices.
Synonyms
Adopt customs and ways of life from Western countries
To make a person or thing more like American culture
Learn and use the customs and ways of another group
To make something more like European culture and customs
Change something so it fits local customs and values
Antonyms
- Offensive
To make something look like it comes from Asian culture, often using simple, wrong ideas
How Western
Surface Forms
Morphology
occidentalize = occidental (semi-transparent) = occident + al + ize
Adding the productive suffix '-ize' to the adjective 'occidental' yields a verb meaning 'make or become Western', a regular and predictable derivation.
Etymology
The word occidentalize comes from occidental, which means 'of the west', and the ending -ize, which means 'to make' or 'become'. So to occidentalize something is to make it like the West — giving it Western customs, values, or ways.