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nudge

nudge

3 6.0
A small change in how things are designed that makes people choose differently without forcing them
  • noun
  • /nʌdʒ/
  • Specialized
translation icon : empujón
  • Roughly, nudges are interventions that alter, often in subtle ways, the environment in which a behavioral choice is made.

They use a word for that today called nudging.

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Examples

  • Perhaps the best nudge based policy suggestion of all time was what Mayor Bloomberg suggested in New York, which was to ban large servings of soda.

  • Through a series of personal and professional nudges, seemingly small interventions that yielded significant return, the women recalibrated their perspectives and behaviors.

    Academic text (2015)
  • And I hope that that market conditions nudge people more in that direction, so towards less risk.

  • That was one of those nudge moments, those little moments in your life that change your trajectory.

  • The idea of nudge is that we can make small changes in environments which lead to big changes in people's behaviour.

  • At that moment, it would have taken only the smallest nudge from Brandon to convince her to walk away and forget the whole project.

    Fiction book (2000)
  • The classic example of a health nudge is using the layout of food items in a cafeteria to encourage people to buy healthier options.

    Academic text (2018)
  • Such nudges must clearly be regarded as experimental, to be adjusted in the light of experience.

    Academic text (1994)
  • Ms. Cini says the university has been experimenting with various kinds of automatic alerts or "nudges" to students to see what works best to encourage them.

    Academic text (2016)
  • The policy implemented a nudge to encourage people to save more for retirement.

Synonyms

prompting
vsnudge
1 3.8

Encouraging someone to do something by suggesting it

uses design or defaults to steer choices without direct persuasion

Idioms

Hint at something in a joking way with a wink or small gesture

How Coercive

coercion
  • Offensive
56 6.9
to mandate
  • Formal
169 4.9
regulation
  • Formal
4.0
nudge
  • Specialized
3 6.0
ad campaign
39 2.6
recommendation
553 2.5

Surface Forms

nudge singular
nudges plural

Etymology

The policy use of nudge borrows that picture of a small push: it means a design or small rule that gently 'pushes' people toward a better choice without taking away their options. So a policy nudge is a subtle way to steer people's decisions without forcing them.