nudge
- noun
- /nʌdʒ/
- Specialized
- Roughly, nudges are interventions that alter, often in subtle ways, the environment in which a behavioral choice is made.
They use a word for that today called nudging.
- They use a word for that today called nudging.
- And I think that plays into the larger topic of change and the power of these nudges and things that you know, are central to the work that you do.
- The idea of nudge is that we can make small changes in environments which lead to big changes in people's behaviour.
- Perhaps the best nudge based policy suggestion of all time was what Mayor Bloomberg suggested in New York, which was to ban large servings of soda.
- If you give the capitalism a little guidance, a little nudges.
Examples
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Perhaps the best nudge based policy suggestion of all time was what Mayor Bloomberg suggested in New York, which was to ban large servings of soda.
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Through a series of personal and professional nudges, seemingly small interventions that yielded significant return, the women recalibrated their perspectives and behaviors.
Academic text (2015) -
And I hope that that market conditions nudge people more in that direction, so towards less risk.
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That was one of those nudge moments, those little moments in your life that change your trajectory.
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The idea of nudge is that we can make small changes in environments which lead to big changes in people's behaviour.
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At that moment, it would have taken only the smallest nudge from Brandon to convince her to walk away and forget the whole project.
Fiction book (2000) -
The classic example of a health nudge is using the layout of food items in a cafeteria to encourage people to buy healthier options.
Academic text (2018) -
Such nudges must clearly be regarded as experimental, to be adjusted in the light of experience.
Academic text (1994) -
Ms. Cini says the university has been experimenting with various kinds of automatic alerts or "nudges" to students to see what works best to encourage them.
Academic text (2016) -
The policy implemented a nudge to encourage people to save more for retirement.
Synonyms
Encouraging someone to do something by suggesting it
Idioms
How Coercive
- Offensive
- Formal
- Formal
- Specialized
Surface Forms
Etymology
The policy use of nudge borrows that picture of a small push: it means a design or small rule that gently 'pushes' people toward a better choice without taking away their options. So a policy nudge is a subtle way to steer people's decisions without forcing them.