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Glite Dictionary
🐾 Not eating own kind 📈 Not taking sales
noncannibalistic

noncannibalistic

7.9
Not taking customers or sales from another product in the same company
  • adjective
  • /nɒnˌkænɪbəˈlɪstɪk/
  • Jargon
: no canibalístico
  • Launching a noncannibalistic service helped the company grow without hurting its existing products.

Examples

  • The new smartphone was designed to be noncannibalistic and attract a different market segment.

  • They introduced a noncannibalistic product line to expand their customer base.

  • This product is noncannibalistic.

  • Our new service is noncannibalistic.

  • The company launched a noncannibalistic product to avoid competing with its popular smartphone.

  • By introducing a noncannibalistic pricing strategy, the business was able to attract new customers without affecting its core sales.

  • The marketing team developed a noncannibalistic ad campaign that reached a new audience while maintaining existing customer loyalty.

Surface Forms

noncannibalistic positive

Morphology

noncannibalistic = cannibalistic (semi-transparent) = non + cannibal + istic

The negation 'non-' is clear, but 'cannibalistic' here is a figurative, domain-specific use (business metaphor for consuming one's own sales), which may not be obvious to average learners.

Etymology

The word noncannibalistic is made of non- ('not') and cannibal ('someone who eats members of their own kind'), and people use the idea of 'eating' as a business picture. So a noncannibalistic product is one that does not 'eat' or take sales and customers from another product of the same company.