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Glite Dictionary
📤 To send to few 🎯 For a small group 📡 A targeted broadcast
to narrowcast

to narrowcast

1 7.5
To send a program or message to a small, specific group rather than everyone
  • verb
  • /ˈnɛroʊˌkæst/
  • Literature
translation icon : transmitir a un público específico
  • During the lecture, the professor chose to narrowcast his message to students interested in environmental science.

Examples

  • Rokey radioed back to Daniel and told him to narrowcast just the first sixty seconds.

    Fiction book (1998)

  • Electronic transducers then modulated, amplified, and narrowcast this status information into the stump.

    Fiction book (2002)

  • The marketing team decided to narrowcast their campaign to local businesses rather than using a nationwide approach.

  • The podcast aims to narrowcast relevant financial advice to young entrepreneurs in the tech industry.

Antonyms

to broadcast
  • Literature
178 2.1

To send a radio or television program to the public

How Targeted

to target
821 2.9
to narrowcast
  • Literature
1 7.5
to broadcast
  • Literature
178 2.1

Surface Forms

narrowcast infinitive
narrowcasted past
narrowcasted past participle
narrowcasting present participle
narrowcasts third person singular

Morphology

narrowcast = narrow + cast (semi-transparent) = narrow + cast

Verb formed by compounding 'narrow' + 'cast' (by analogy to 'broadcast'); the action is predictable but requires familiarity with 'cast' as 'transmit'.

Etymology

Narrowcast comes from narrow ('small or limited') plus broadcast ('send to many people'). So to narrowcast is to send a program or message to a specific small group rather than to everyone.