📤 To send to few 🎯 For a small group 📡 A targeted broadcast

narrowcast

8.1

Made for a small, specific group rather than everyone

adjective
/ˈnɛroʊˌkæst/

Literature

: dirigido a un público específico

Right now we watch narrowcast news, right?

Right now we watch narrowcast news, right?

Examples

This narrowcast approach helps to engage with viewers who share similar beliefs.
The documentary was narrowcast to only a few environmental groups.
Many niche podcasts are narrowcast, catering to specific interests.

Synonyms

exclusive

vsnarrowcast

399 5.4

Only for one person, group, or purpose and not shared

is aimed at a specific audience rather than the general public

narrow

vsnarrowcast

181 2.6

Limited in range or what it covers, often about ideas

focuses on a particular audience rather than broad public appeal

limited

vsnarrowcast

97 1.9

Having only a small, specific role in an activity

targets a specific audience instead of the general public

ultra-exclusive

vsnarrowcast

1 8.2

Available only to a very small group of invited people

is aimed at a specific audience with less extreme restriction

Antonyms

broadcast

Literature

484 2.9

A radio or television program sent out to the public

How Targeted

narrowcast

Literature

8.1

general

∞ 1.0

Surface Forms

narrowcast positive

Morphology

narrowcast = narrow + cast (semi-transparent) = narrow + cast

Formed by combining 'narrow' + 'cast' by analogy to 'broadcast'; the meaning is predictable but depends on knowing 'cast' in the sense 'to transmit'.

Etymology

Narrowcast is made from narrow ('small or limited') and broadcast ('send to many people'). So a narrowcast approach is meant for a small, specific audience rather than for everyone.