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Glite Dictionary
🧠 Public attention 🤝 To share ideas
mindshare

mindshare

2 7.2
The amount of attention people give a brand or idea
  • noun
  • /ˈmaɪndˌʃɛr/
  • Jargon
: conciencia de marca
  • With so many companies competing for media mindshare and reporters' limited time, it's vital that communications be clear and compelling.
  • mindshare management

So what we're in is some sort of warfare for mindshare.

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Examples

  • What Microsoft needs is mindshare in the mobile community.

    Blog text (7)

  • Underlying all that was a desire among the free software community to increase mindshare and the use of its products.

    Blog text (28)

  • The world is better when individuals control their mindshare and their media.

    Blog text (14)

  • All the experts in the field tell us that "it is important to capture the mindshare of your channel partners."

    Blog text (4)

  • The iPad is definitely the mindshare champion due in large part to Apple's excellent marketing skills.

    Blog text (34)

  • First and foremost, the economy will take up about 85% of their mindshare.

    Blog text (11)

  • And what she found is that Reddit's mindshare rating is only four times lower than Google's.

  • The company's new advertising campaign significantly increased their mindshare among millennials.

  • To stay competitive, brands must continuously invest in their mindshare and stay relevant to consumers.

  • Successful products often generate more mindshare through social media engagement and word-of-mouth marketing.

Synonyms

profile
vsmindshare
321 3.9

The level of public attention a person or group receives

focuses on internal awareness and how much people mentally notice it
SOV
vsmindshare
  • Jargon
8.5

How much attention a brand gets in the market compared with competitors

measures overall public awareness rather than competition-based share

Antonyms

oblivion
62 8.1

A situation when something is completely forgotten and not thought about

disregard
58 4.2

Not paying attention to something on purpose

How Prominent

ubiquity
5 8.7
popularity
248 2.0
mindshare
  • Jargon
2 7.2
recognition
  • Formal
45 2.8
awareness
380 3.2
obscurity
35 7.4

Surface Forms

mindshare singular
mindshares plural

Morphology

mindshare = mind + share (semi-transparent) = mind + share

The components 'mind' and 'share' are visible, but the specialized marketing sense 'share of attention in people's minds' is jargon rather than an everyday literal compound.

Etymology

Mindshare combines mind ('thoughts' or 'attention') and share ('to give part to others'). So, it means the part of people's minds that a brand or idea holds, or the amount of attention and awareness it has.