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SOV

SOV

8.5
How much attention a brand gets in the market compared with competitors
  • noun
  • Jargon
translation icon : cuota de voz
  • The marketing team analyzed the SOV to assess the brand's visibility compared to its rivals.

Examples

  • To increase its SOV, the company launched a new advertising campaign targeting younger audiences.

  • They measured their SOV across different platforms to identify where their brand was most effectively reaching customers.

  • Which is okay, as most people will use it as SOV and not to trade.

    Blog text (21)

  • This is what happens in HI countries; only there, the SOV is mostly USD, and people get paid in Zimbabwe D.

    Blog text (21)

  • Values Profiles across Six Fields of Graduate Study: Top 3 Values Using the Allport-Vernon-Lindzey Study of Values (SOV) Categories and the Percentage of Each Discipline Rating as Most Salient PREFORMATTED TABLE

    Academic text (2004)

  • Mean within-discipline interrater correlations were .66 for RVS-T, .48 for RVS-I, .54 for the SVS, and .75 for the SOV.

    Academic text (2004)

  • According to Robert Hogan (1972: 356), writing about the SOV in the MMY 7, "When used with cooperative subjects, it provides dependable and pertinent information concerning individual cases."

    Academic text (2004)

Surface Forms

SOV singular
SOV plural

Etymology

SOV is a short form made from the first letters of share of voice, which means 'how much people hear about a brand' compared to competitors. So, marketers use SOV to measure a brand's presence in ads and media.