microenvironment
- noun
- /ˌmaɪkroʊɪnˈvaɪrənmənt/
- Specialized
- A company's microenvironment includes its customers, suppliers, and direct competitors.
Examples
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Understanding the microenvironment helps businesses respond quickly to changes in their immediate market.
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The success of a new product often depends on the microenvironment surrounding its launch.
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The microenvironment affects business decisions.
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Is the microenvironment favorable for startups?
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A company's microenvironment includes its customers, suppliers, and direct competitors.
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The success of a new product often depends on the microenvironment surrounding its launch.
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Understanding the microenvironment helps businesses respond quickly to changes in their immediate market.
How Immediate
Surface Forms
Morphology
microenvironment = environment (semi-transparent) = micro + environment
The form clearly means 'small environment', but the business sense is a specialized extension of that basic compositional meaning.
Etymology
Microenvironment joins micro- 'small', which you see in words like microchip, and environment 'surroundings'. So it means the 'small area around' something, which is why businesses use it for the immediate customers, suppliers and competitors that directly affect them.