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land-office business

land-office business

1 8.6
A very large, quick amount of sales that makes a lot of money
  • noun
  • Archaic
translation icon : negocio próspero
  • After the announcement of the festival, the local restaurants began doing land-office business, serving more customers than ever.
  • do land-office business

Examples

  • The Chazen's imported exhibition from the Uffizi Gallery in Florence, "Offering of the Angels," is doing land-office business.

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  • The small cafe has been doing a land-office business ever since they introduced their new dessert menu.

  • During the sale, the electronics store was doing land-office business, with customers lining up outside the door.

Antonyms

695 2.1

Money lost by a business or person

439 3.9

A gradual loss in amount, quality, or value

How Profitable

goldmine
  • Informal
5 4.1
land-office business
  • Archaic
1 8.6
lucrative
105 5.6
profitable
191 3.8
to break even
27 3.3
loss
695 2.1

Surface Forms

Morphology

land-office + business

Although the words 'land', 'office' and 'business' are individually transparent, the compound 'land-office' is an archaic, culture-specific referent (an office for selling public land) and the idiomatic extension to mean 'very brisk/profitable trade' is not predictable from the parts. A B1 learner who knows the constituents would not reliably infer the metaphorical sense without prior exposure, so the expression is opaque.

Etymology

Land-office business may come from old U.S. places called land offices, where the government sold lots of land fast to settlers and the offices were very busy. So land-office business now means 'very large and profitable' sales or trade.