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hoke

hoke

2 9.9
Sentimental fake content meant to impress or persuade people
  • noun
  • /hoʊk/
  • US
translation icon : sensiblería
  • Other than maybe Brady Hoke and Mark Dantonio, he's not dealing with guys who can acquire the kind of talent that must be acquired to win at a very high level.

Examples

  • But give it plenty of hoke.

  • But give it plenty of hoke

  • Hoke does have a good recruiting class coming next year, and he needs it for sure.

    Blog text (16)
  • I too have said all along that I don't find Hoke to be that impressive as a head coach anywhere he's been.

    Blog text (16)
  • Still, it is Senior Day (the last home game of the season), so Michigan coach Brady Hoke may try to sneak Robinson into the game in some capacity, primarily as a symbolic gesture.

    Blog text (16)
  • In 2011, under coach Brady Hoke, Kovacs helped the Wolverines snap a seven-year losing streak against Ohio State and later became a Sugar Bowl champion.

    Blog text (14)
  • The actor's speech was filled with hoke, aiming to charm the audience despite lacking genuine emotion.

  • Many advertisements rely on hoke to appeal to buyers, even if the claims are not entirely true.

  • Critics dismissed the film as mere hoke, arguing that it prioritized sentiment over substance.

Synonyms

rhetoric
vshoke
265 7.0

Words that sound impressive but have little real meaning

is more sentimental and exaggerated while also aiming to persuade
hokum
vshoke
  • US
5 9.3

Nonsense ideas or stories that are not true

is more about sentimental persuasion rather than pure illogical nonsense
puffery
vshoke
  • Jargon
2 8.3

Claims that exaggerate product benefits and are not meant literally

is more sentimental and emotional rather than mainly promotional
honeyed words
vshoke
  • Informal
1 7.2

Smooth, pleasant speech that tries to trick people

is more broadly sentimental and exaggerated to impress or persuade
hokeyness
vshoke
  • Informal
8.1

A feeling of being silly and fake that others do not take seriously

is similar but more aimed at impressing or persuading with fake feeling

Antonyms

239 2.5

Being honest and showing what you really feel

156 3.2

Truly felt and not fake, for example a smile or apology

7 5.0

About the main, basic part of something

How Sentimental

schmaltz
4 9.5
hoke
  • US
2 9.9
melodrama
35 6.3

Surface Forms

hoke singular
hokes plural

Etymology

Hoke likely comes from old stage slang like hokum and hokey, words for 'fake' or 'corny' entertainment and it even reminds people of hocus-pocus. So hoke means sentimental or insincere material used to make people feel something, even when it has no real substance.