hasbara strategy
- noun
- /hɑzˈbɑːrə ˈstrætədʒi/
- Jargon
- The government is implementing a new hasbara strategy to improve its image.
Examples
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He specializes in developing hasbara strategies for countering criticism in the media.
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Several diplomats updated their hasbara strategy in response to recent events.
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The government organized a series of hasbara strategies to improve its international image.
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Many critics argue that the current hasbara strategy is ineffective.
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Several diplomats updated their hasbara strategy to effectively convey Israel's position to foreign audiences.
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The government created a new hasbara strategy aimed at clarifying its policies during the international crisis.
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To garner support abroad, officials are refining their hasbara strategy to address misconceptions about Israel.
Synonyms
Public actions that explain or promote Israel's image abroad
How Persuasive
- Texting
- Jargon
Surface Forms
Morphology
The phrase is compositional: 'hasbara' (PR messaging to improve Israel's image) combined with 'strategy' (a planned approach) yields a planned public-relations campaign. A B1 learner who knows both constituent meanings can infer it refers to a deliberate PR strategy to explain or justify policies; while 'hasbara' is culturally specific, the noun+noun composition is straightforward and predictable.
Etymology
The term hasbara strategy comes from the Hebrew word hasbara, which means 'explanation', and the word strategy, meaning a planned way to act. It creates the image of careful messages that explain or defend a country's actions to people abroad, so today a hasbara strategy means a planned public relations effort to explain or justify Israel's policies.